Key figures (so-called KPIs) from web analysis. Can give you clues as to where your company. Has failed to adequately respond to customer needs online. Big data pointers infographic for customer needs. Various metrics from web analysis can provide you with information on where you can better serve your customers’ needs. 1. Abandonments in the shop. Abandonments in your shop can have a variety of reasons : For example, it happens when products are out of stock, the desired payment method is not available, shipping is too expensive, the page loads too slowly, and so on. You see: There are a variety of reasons. Nevertheless, they all indicate that the customer is missing something or something is preventing him from completing the purchasing process.
If the number only in combination of cancellations is above
Tip: You can find out whether abandonments in the sales funnel are a crucial problem for your shop in your Google Analytics account under the “Conversions” tab under the “ Funnel visualization ” sub-item. average, this is an important indication. You Russia Email List should then find out exactly which measures will help you reduce abandonments through appropriate analyzes or direct user surveys. If you haven’t created a funnel yet, I would recommend doing so, especially if you run an online shop. By the way: My colleague Steffi explains in her blog post which strategies you can use to get back shopping cart abandoners . 2. Bounce rate Bounce rate is a tricky KPI, you have to be careful when evaluating it. And here is the explanation for this.
There must be important reasons why the users
Basically, the bounce rate indicates what percentage of your site visitors did not click on another subpage of your website, but only accessed a single page. Example: If your shop’s average bounce rate is 80%, this means that 80% of all visitors who UK WhatsApp Number List clicked on a landing page in your shop leave it again. This suggests that the higher the bounce rate, the more seriously the customer needs have been missed. But this only applies to so-called transactional pages , such as product pages. If 80% of your visitors leave a website that actually corresponds to their search intention (for example to buy a specific pair of sneakers), then leave the shop again and don’t click further. In this case, you won’t get any further on your way to making sales. At the same time, there are also sites that are information-oriented : classic examples of this are blog, magazine or advice sites. Here the customer need is to compensate for a lack of knowledge.