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  • Determining the type of content is important for

    Evaluating the success of your content. 7. Channel of publication If you have influence or know where your content should appear and be promoted, it is helpful to note this in the editorial plan. On which website. Determining the type blog or platforms will your content appear? This makes it easier to evaluate success. 8. Distribution channel On which channel are advertising measures promoted? Is it purely organic reach or is your content also promoted for money? Make a note of this in the editorial plan so that you won’t be surprised afterwards if the number of visitors suddenly increases rapidly. 9. Keyword(s) If the content to be created is search engine optimized, then write down the main and secondary keywords in the editorial plan.

    If the project is larger you can immediately

    See whether and when which keyword has (already) been used. 10. CTA used Which call-to-action will you/want/need to Saudi Phone Arabia Number Data use for this content? Write it down and measure success afterwards! 11. Goal of the post / KPI This is in the same vein as point 10, but makes it even more concrete: What goal are you pursuing with the text. ATTENTION: This does not always have to be the same goal that the customer is pursuing with the text. For example, if your customer wants to generate more sales via the subpage, your own goal can be, for example, to increase the number of visitors by 10% by date X or to increase the ranking by X places. One does not exclude the other, but it sometimes makes sense to set internal goals differently than external ones.

    As a copywriter or content marketer after

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    The project has been completed or the text has been submitted, you often don’t even notice whether your customer is actually making more sales from the site or not. In many cases, the number of visitors or rankings are easier to measure and can sometimes create a sense of success for you and Qatar Phone Number List your team. The KPI finder from BVDW eV can also help you when looking for possible goals . 12. Content Status Permission granted? Completed? still open? Briefing done? Running? Complete? On-line? – Use a column for the current status of the content. A classic “red-yellow-green traffic light system” also makes sense here. 13. Reporting results Is your text successful? Transfer your (own measured) reporting results in relation to the respective content to the editorial plan. A “Was the goal achieved: Yes/No” is enough.

  • Android POS system: what it is, what it is for and how it works

    Basically, the Android POS system takes the point of sale — which is the “heart” of any commercial establishment — to a mobile device. It can be a smart POS (smart card machines), but also a tablet or cell phone. This brings severalevery  Android POS commercial establishment, be it a store, bar, restaurant, pet shop or anything else. After all, this is where the “magic” of sales happens: you list the products sold, add up the prices, make the sale and get paid for them. The ultimate goal of any trader, right? Since technology replaced old cash register machines with POS systems , the most common thing is to install this type of system on computers. So, you need a counter, with a Windows computer (notebook or desktop), a card machine and a tax printer. And this entire apparatus remains fixed somewhere in the establishment.

    How does the Android POS system work?

    It even seems strange to describe them in detail, since we are used to using them on a daily basis, as customers or traders. However, looking at this equipment more closely is an essential exercise to choose the best solutions for your  business. Especially  fixed POS , with a counter. Using the Android POS system, you   can make sales Saudi Phone Arabia Number Data anywhere in your store — or even outside of it. And this brings several benefits, in addition to countless possibilities for your business. Below, we explain more about them. How does the  system work? To be quite honest, there isn’t much secret about how  works. It basically works like a fixed point of sale on the computer.

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    The possibilities of using Android POS

    You: registers store products; can register customers and  necessary control over. Opening and closing cash, you can issue sales reports, in addition to keeping your inventory control Sweden Phone Number List updated, according to sales made. Through the  system. Being an Android application, the POS system  can be installed on any tablet and even cell. Phones with this system: Samsung, Xiaomi, Motorola, among several other brands. But one of the main uses of an Android POS is with smart POS, smart card machines. There are options for this type of card machine at several acquirers, generally called smart.

  • Is YouTube Marketing Worth It

    More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular local search engine in the world. Nielsen says it reaches more American adults ages 18-34 than any network, a crucial point for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in a whole new way. Many companies are daunted by the prospect of using the platform because of the complexity of content creation. Getting started with filming and production can be intimidating, and brands often pass up the opportunity because it feels like too much responsibility to handle. Before you jump to conclusions, check out this infographic from QuickSprout. Offers some key statistics that lead to new and best practices that help increase YouTube engagement: Fill in the meta data Meta data is essential for your video.

    Fill in the meta data

    To be found in search engines. Make sure to include a detailed description of your video, a good title, tags that will draw readers to your content. Select eye-catching thumbnails Thumbnails have been shown to increase more than 150% of YouTube user engagement. Choose a thumbnail that catches viewers’ attention, whether it’s simple and pretty or shocking and intriguing. Add notes “Click here” messages in videos really work, which is why it’s Saudi Phone Arabia Number Data  important to design calls-to-action that entice people to visit your website, subscribe to your YouTube channel, or any other way to build a relationship with you. Be consistent Post videos at regular intervals and maintain consistent lengths, quality content and strong titles. Setting a standard and following it will set your audience’s expectations. Read more about content for YouTube here: YouTube is serious! (Content for Youtube) Strategically schedule your messages It’s important to .

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    Select eye-catching thumbnails

    Capture viewers when a certain topic is top of mind, so try to sync your video messages with news and events. Examples include rolling out a cod recipe around Easter and offering gift wrapping tips around Christmas. Make your videos the length consistent with your theme Shorter videos on YouTube generally generate more engagement, but some formats such as instructional and educational videos require longer explanations, sometimes 4 to 5 minutes in length in order to fully inform viewers about a given topic. Read the full infographic: increase-youtube-engagement-infographic (1) Want  ATB Directory   more information about Marketing on YouTube? WSI makes the Digital Minds chapter on Video Marketing available for free. Check out! Download the Video Marketing chapter now!
    s optimized for search engines by using relevant keywords and tags and including links to other relevant content. 9. Engage with readers Reply to comments and engage with readers on social media. Mobile.

  • How to Generate Leads and Acquire Customers with Digital Marketing

    We could start this article as so many others have started: “The recipe for more leads and customers is a mix of Content Marketing and SEO, with Email Marketing Automation campaigns, Google Ads”, and so on. But we think that this should not be the starting point of our conversation. More important than the list of channels to choose from to generate leads and customers, we want to be able to raise awareness among CEOs, Marketing and Sales Directors, about Digital Marketing for B2B businesses. And we specifically mention B2B because we know that these are the companies that have shown the most resistance to this shift from traditional to digital.

    How Can You Generate Qualified Leads

    B2B companies, without any e-commerce activity, are increasing their business results through Digital Marketing actions! We then proceed with 3 key ideas that we invite you to retain: Generating qualified leads through Digital Marketing is a growing priority for Marketing managers, who have abandoned traditional channels in favor of highly segmented Saudi Phone Arabia Number Data and 100% measurable channels; Attracting new customers from Digital Marketing strategies is the preferred methodology of new CEOs, who, with less human, temporal and financial effort, obtain more sales from nourished, informed and qualified leads; The path of selling online is similar and simple when compared to the offline one . Customers come from leads, which in turn come from visitors, who were previously unknown to the company.

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    Why Should You Invest in a Digital Marketing Strategy

    The solution is to attract the right unknown people and move them through your company’s sales funnel. Why should you invest in a Digital Marketing strategy to increase the profitability of your business? Worldwide statistics have shown the same trend year after year: sales by B2B companies will depend more and more on digital media. Today we show you some interesting numbers. 96% of B2B consumers look for (and want to read) content written by ATB Directory opinion leaders; 47% need 3-5 pieces of content before being approached by sales teams. (Source: Demand Gen Report ) Does your company produce and publish educational, non-commercial content online about the impact of your business area on the market? Do you do it often? 88% of consumers research online before making a purchase decision.

  • What Is Endomarketing How to Use This Strategy

    Satisfied employees and the consequent increase in productivity in companies is an increasingly. Important subject and one of the reasons why you need to know. What endomarketing is . The endomarketing é uma forma eficaz de atuação que une strategic marketing planning. For 2022 marketing strategies with the development and training of people in order to improve the quality of service or product. Reduce turnover, retain and attract qualified professionals to the organization. A estratégia de endomarketing é tão importante para o company’s success that studies show that satisfied employees can improve their efficiency by 30%. The quality of services provided by 20%. In view of this, and knowing that marketing must start from the inside out, we have prepared this article. So you can learn what internal marketing is , its benefits, what actions can be taken to put it into practice and much more.

    Quality of Life at Work

    Follow! What is endomarketing? Also known as internal marketing, endomarketing is an institutional marketing strategy aimed at a company’s employees. With the actions adopted by endomarketing, it’s possible to improve the company’s image and make the work environment lighter and more productive, and thus generate a feeling of trust and motivation among employees, a fundamental factor to achieve the desired results. The importance Saudi Phone Arabia Number Data of investing in this strategy lies in the fact that, because they are in constant contact with all the company’s processes, the collaborators end up becoming “influencers” of the brand for other people. How does endomarketing work inside the companies? Different from traditional marketing, which is a methodology aimed at the external public, endomarketing can be a great challenge for companies, since the techniques used must be different from the first one.

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    Improvement in the Organizational Climate

    For endomarketing to be efficient, it is essential that the marketing and human. Resources sectors are aligned in the search for strategies. To create an effective internal communication and a work environment. With more engaged employees. Benefits of endomarketing endomarketing has numerous. Benefits, however, we highlight the ones we consider to be the main ones: more engaged employees. This strategy encourages employees, as it makes them feel part of a company. That really cares about the well-being and quality of work of each employee. When ATB Directory the professional feels welcome, he or she naturally becomes more engaged and committed to the organization’s goals. Greater productivity The more motivated and satisfied employees are with the company, the more they will strive to deliver their best work.