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  • Video The Google Core Web Vitals in brief

    Google Analytics Filter out the data with checkmarks for bots : Filter traffic for bots In principle, it is recommended that you look at your data regularly and check its validity. 5. Make use of “Custom Video The Notifications”. Alerts are notifications in which Google Analytics informs you via email when a certain threshold value for a key figure that is important to you is exceeded or fallen below. You can define alerts for a variety of KPIs, such as sales, transactions, sessions or your conversions (goals). The benchmarks should be defined based on the historical data already collected.

    Largest Contentful Paint: When is your main content loaded

    This is what it could look like using the Traffic Drop Alert (all sessions below value X per day) as an example: Example Netherlands Telegram Number Data of custom notification in Google Analytics Important when setting up the alert: Name of the notification : It is best to give the notification a meaningful name so that anyone who receives the alert later knows immediately what it is about and can act accordingly. Apply for: In principle, the current data view in which you are located is specified here. The alert can then also be transferred to other data views – including data views of other accounts and properties. This makes less sense for absolute values ​​than for alerts where percentage changes are defined.

    What do the Core Web Vitals mean

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    Select the period on which the condition should be checked. Here you can choose between day, week and month. For absolutely essential alerts, e.g. If, for example, it concerns sales or transactions China Phone Number and sessions, I recommend that you select “Tag” so that you can react quickly to changes. For other alerts, you should consider whether they should be set daily, weekly or monthly based on the size of your data. Just try it out here and feel free to adjust afterwards until it suits you. Recipients When you check the box, an email from. Google Analytics will be sent to. The email address with which you are logged in. But you can also specify additional recipients – such as colleagues who are working on the project

  • Why the months-long breaks between core updates

    To do this, simply open the respective report in Google Analytics, but once in the main data view and then the one in the backup data view. In the example above, this would be the report under “Acquisition why the months . Then you can check to what extent the filter works and filters out the unwanted references from the main data view. If you have newly implemented Google Analytics, monitor your data and analyze it after a week or two. Then you can already determine to what extent additional filters are necessary. Check your data regularly. If you need help, contact us ! Tip: Take a look at the “Hostname” traffic in the backup data view – there you may sometimes find domains that, for example, generate duplicate content or deliver “fake traffic” and show you the need for action.

    What should I do if I am affected 

    Use the favorites function If you have multiple data views or even properties, the overview can quickly become lost and it usually takes a moment to pick out the right data view. I would therefore like to Mexico Telegram Number Data give you a tip for using the favorites function. To quickly see the data view relevant to your evaluations, you can mark data views (and also properties and accounts) with an asterisk (see screenshot). Favorites function in Google Analytics Especially during handovers or when several people are working on a project, you can quickly see which data view they are working with and refer to the same source for analyzes and reporting.

    Why did my website lose or win

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    Filter out bots Nothing is more unpleasant than having irrelevant access to GA and ruining your statistics. In addition to the function of setting filters mentioned in point 1, there is another way to get some control Canada Phone Number over the whole thing – namely with the “Filter out bots” setting. You can do this under “Administration” > “Data View” > “Data View Settings”. This prevents access from the most well-known crawlers. This is worth a lot to keep your data clean in Google Analytics. That’s how it’s done: Filter out bots setting in Google Analytics The effects of this checkmark are not entirely trivial, as the following screenshots show. In this example, I recently set the data to filter out the bots.

  • In addition to the main data view there should

    Or also called “raw data view”, is a data view where all data is recorded unfiltered. As the name suggests, you use this in addition to data view as a backup if, for some reason, a filter is set incorrectly in the main data view and data gaps may result. This can sometimes happen if you have incorrectly set a filter incorrectly and it excludes more data than desired. The backup view then pops up so that you can see the data for the missing time period. Two examples of faulty filters: Inclusion filter used instead of exclusion filter If you are working with a regular expression and have put a “|” at the end of the expression and it suddenly excludes all data Depending on the area relevant to you, you can create additional data views.

    Four factors play a role in core updates

    For example, your data view setup might look like this: Example data views in Google Analytics 2. Use filters in the overall data view! The main data view should be the one used for evaluations. Important filters Malaysia Telegram Number Data are set here so as not to “dilute” the collected data with your own access. You can find the filter settings under “Administration” > “Data view” > “Filter”. The following filters should primarily be taken into consideration: IP filter: for your own access or the customer’s. Due to IP anonymization, the last part of the number block is no longer transmitted. The settings are therefore as follows: Example of IP filters in Google Analytics Hostname filter: Inclusion of the domain for which the data is collected.

    I suspect the following sources, but of course these are pure

    Telegram Number Data

    If you use subdomains, please remove the “www” first. Example hostname filter in Google Analytics Further filters such as the exclusion of spam referral sources. It can happen that so-called fake bots or Cambodia Phone Number fake access (usually in the form of referrals) are recorded. Most of the time they come and go quickly, but their legacy remains. Unfortunately, they falsify your data. There’s only one thing that helps: Check your data regularly and react early. Using the example shown, you should at least exclude the first two sources: Examples of spam traffic in Google Analytics For example like this: Example spam filter in Google Analytics And not like this: Example of incorrect spam filter in Google Analytics This bar at the end then ensures that all further access is filtered out. You should definitely pay attention to this. Important: Check and monitor your filters in the real-time report.

  • Tip Click on the search results that you would

    Search queries and the exact performance and readjust if necessary. You can see whether your markups are correct or have errors in the Improvements report, such as: In the individual improvement areas you can then see where errors exist, where there are pages with warnings and which Tip Click on URLs are valid. You should always take a closer look at the errors and warnings. Error messages in particular require rapid implementation. Warnings should also be reviewed and. The feasibility of implementation evaluated. How do I add more users in the GSC? Under “Settings” and “Users & Permissions”. But this only works if you are a confirmed owner. As a delegated owner (ownership granted by the verified owner), the Users and Permissions feature is not available.

    What happens with core updates

    Today you will get 10 tips from me that can help you with your daily use of Google Analytics. Checklist! Let’s go! What is Google Analytics and why is it important? Google Analytics (GA) is a tool that allows Lebanon Telegram Number Data you to measure the performance of your website. This allows you to track, for example, how many users visit your website every day, how long they stay there, which pages they visit or at which point they leave the website. Google Analytics is essential for every website and should be used by every online marketer – especially in order to be able to assess the extent to which a new landing page or a revised page is developing in terms of traffic and on-page KPIs. The tool offers you almost endless options for subsequent evaluations.

    A few observations from me

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    However, it is important that a few small basic settings are taken into account: The annoyance is great if the data is not recorded correctly or not at all and there are tracking gaps. The comparison to the Brazil Phone Number List previous year is quickly gone. To avoid this as much as possible, I have put together some tips and advice for you. My tips for using GA at a glance: Create a backup data view Use filters for the overall data view Use the favorites function Filter out bots Make use of “Custom Notifications”. Enable the site search feature Link to GSC and other tools Set goals for yourself Activate e-commerce tracking if you have a shop Use the endorsements actively 1. Create a backup data view If you want to use Google Analytics and have set it up, you should always create at least two data views.

  • As a rule the removed URLs are then back

    How can I check my backlinks? In the “Links” report you get an overview of external links with the most linked pages, the top referring websites and the top referring text. You also get an overview of. As a rule the the most frequently linked internal pages. How do I find out if my website has undergone a manual action? Manual actions are actions taken by Google when a webmaster has violated. Google’s policies with their website. You can find out whether you are affected by this in the. Security & Manual Measures” report. In this case, you would also receive a message that you can view under “Messages. Normally the result looks like this: If not. You should act quickly. Google Webmasters offer Google Search Console training on. YouTube that addresses the topic of manual action. In this video you will learn about possible topics that lead.

    Largest Contentful Paint When is your main content loaded

    If you have received a manual action due to unnatural links and want to know how you can get out of it, then you should definitely read our blog article on this . Can I expedite my domain change through GSC? If your Laos Telegram Number Data website is accessible at a new address, you can actively inform Google about it in Search Console. Under “Settings” and “Address change” you then have the option of notifying Google of the new GSC property for the existing. GSC property. Important note. The new domain must be created as a property. The address change is only possible for domains – not for properties with URL directories. What functions are available to me to optimize my site, especially for mobile devices? In principle, all reports are valid for this. Such as With Search Performance you can limit by “device.

    Largest Contentful PaintWhen is your main content loaded

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    If you select “Mobile”, this will then be used as a filter over the other data in the performance report. You can then use this to look at mobile performance. We can help you! Are you looking for a competent, flexible and reliable online marketing agency? We look forward to your non-binding Belgium Phone Number List inquiry. Contact us In addition, the report “User-friendliness on mobile devices” and the new. Core Web Vitals” are particularly recommended, which focus not only on page speed but also on usability factors. I excelled at structured data. How do I see their performance and the status quo? The “Display in Search” area gives you a general overview of the performance of your built-in structured data .

  • The URL checker mentioned above is a great

    The live test is a useful debugging tool: it lets you immediately check whether the measures you applied to resolve a technical error were successful. If this is the case, it is advisable to then request a new crawl of the affected page. Below is a small FAQ section with some questions and answers about the Google Search Console: How can I integrate the GSC and what are the requirements? The basic requirement for this is that you have a Google account, a website and access to the backend of this site or someone who manages this for you. In principle, a link to the website and the GSC is necessary. Then simply go to the Google Search Console website , log in and follow the next steps.

    Google will tell you how to create a property

    The CTR click-through rate, is then calculated from the values ​​of impressions and clicks. In the GSC here . Depending on the GSC property type selected. There are various options for confirming the properties . If the GSC property is successfully confirmed, you will see the first data flutter in Kuwait Telegram Number Data in the next few days. What are impressions, clicks, CTR and average position on Google? The four KPIs are the basis for search analysis in Google Search Console. If you click on the small question mark for each area, you will receive information about the calculation: Briefly described: Impressions indicate how often a URL on your website was seen in Google search results for a selected search term. The clicks then indicate how often the respective keyword was ultimately clicked on.

    The calculation looks like this number

    Telegram Number Data

    Then you can easily speed up indexing in the GSC. If your target URL is indexed but is not yet found well, it is important to optimize it. You can find out whether you are found for a certain keyword by entering the Australia Phone Number List keyword in “Search query”. There are also various other keyword monitoring tools . If you need help improving your keyword rankings, please contact us . How often does Google crawl my site? The “Previous tools and reports” section gives you an overview of your website’s crawl statistics. Here you can see Googlebot activities from the last 90 days. If you notice any anomalies here. You can carry out a log file analysis and check which pages. Were crawled more frequently and take countermeasures accordingly. How can I delete URLs from the Google index.

  • If the number of different error types is so high

    Google is your prioritization. The canonical URL is the one you prefer, the one you want to see at the top of the search results (as opposed to the one pointing to the canonical URL). In this way, you tell If the number Google This link tells which of the two pages you prefer and would like to have listed at the top of the search results. On the domain – provided Google acts as desired. There are times when Google does not accept these instructions: for example, when used in combination with hreflang (an instruction for different country and language versions of the same content). If the hreflang attribute and canonical reference contradict each other – for example if a page uses hreflang to identify itself as a.

    Sichtbarkeit auf der richtigen Ebene erfassen

    German-language page for Switzerland, but uses canonical to refer to the page relevant for Germany – this usually leads to Google ignoring your instructions want to find out for yourself how to deal with this topic. You can Korea Telegram Number Data now use the URL checker in the new Search Console to see whether Google accepts your canonicals. Type the URL you want to examine into the search field and see for yourself: In this case, the URL points to another one (the canonical one) via canonical – Google is d’accord. Are there soft 404 errors on my site? Pages that have no content (anymore) should output a status code 404 (not found) or 410 (gone). The page looks like a 404 page but sends a conflicting response code. You should definitely avoid these errors.

    Sichtbarkeitsänderung mit Ereignissen korrelieren

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    If a large part of the crawl budget allocated to your domain goes to waste, your really relevant pages may fall by the wayside. Search engines also want to know that their crawl budget is being used sensibly. If you UK Email List let them crawl for free. They might get offended and cut your budget. As pages and interpreted accordingly as soft 404s. If Search Console shows you such URLs as soft 404 errors, you should definitely take action. Deleting thin content usually has a very positive effect. Just click on “Sent URL is a soft 404 error.

  • Does Google accept my canonical references

    A targeted snippet optimization , a textual revision or an intensified internal linking of the pages ranking here can already bring about a significant increase in traffic. To identify these searches, click “Searches.” Make sure that you (a) have selected the average positioning, (b) keep the period current (“last 28 days”). You can now sort by position and see directly which of your keywords rank at so-called thresholds: You can be even more targeted by filtering for specific positions. In this way, however, not all threshold keywords will be displayed to you, but you will have to filter each position individually. However, it is nicer if you create a list of all your threshold keywords. To do this, export the keywords for which your domain ranks, preferably as a CSV file.

    Was ist der Sistrix Sichtbarkeitsindex und wie interpretiere ich ihn

    Now mark all relevant positionings as threshold keywords and filter out all others: These supposed threshold keywords need to be examined further, because the average position results from all positions Japan Telegram Number Data of all your pages that may rank for the search query. Next, you just need to sort the pages that rank for the search queries and decide where you want to tweak (snippet, text, link, possibly technical troubleshooting) to boost your ranking. Here you have to pay attention to the following: You should always assume that several pages rank for the same keyword and thus falsify the average position given. So maybe at first glance it’s just a threshold keyword. Impressions in the same period) is on average at position 38, you are distorting the irrelevant.

    What about link building at SEO agencies

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    URL 2 Your result: In this case, you will see 10.6 as the average position for “swimming trunks”, which would correspond to USA Email List a threshold keyword. However, the relevant page – the only one that counts – ranks 9th. How do I get a new page into the Google index as quickly as possible? Have you made changes to one of your pages and would like Google to recrawl that page today rather than tomorrow? No problem. To do this, simply enter the desired URL in the URL check search field and request re-indexing: In this way, you send Google the signal “Please look at this page again, I have changed it.” Another tip: If you need to fix technical errors. First use the live test of the URL check and apply for it new crawl.

  • To do this simply click on the desired keyword

    Impressions and position to get an idea of ​​the possible competition. The fact that several pages appeared in the search results under the same keyword in the last 12 months does not mean that this is To do this simply keyword cannibalism. Only if there is no clear prioritization of the pages on Google’s part and the pages have approximately the same number of impressions, is it necessary for you to take action: The number of clicks, impressions and average position show such a large difference that there can be no question of keyword cannibalism. Here we see how two pages cannibalize each other for a selected keyword. You get pretty similar levels of impressions and clicks.

    How good are SEO agencies that do cold calling by phone

    Console will Italy Telegram Number Data show you all the keywords including the KPIs you selected for which the two pages rank. Unfortunately, the display in the. GSC needs optimization and is not  very clear, but you can easily export the data (as a CSV file or Google spreadsheet). The display of the comparison option leaves a lot to be desired – only one of the selected. KPIs can be compared while displaying the search queries. However, this is manageable because you can simply download the data and view it in Excel.

    How do I find a reputable agency

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    The great thing about it: You can easily find out multiple rankings by then creating a pivot table. To prevent keyword cannibalism and keep track of the assignment of keywords and landing pages, I recommend that Thailand Email List you create and maintain a keyword map for your domain. How do I see how the rankings have developed compared to the previous year? If you want to know how your website is performing compared to the previous year in relation to the GSC KPIs, you can also easily find out. To do this, simply click on “Date. Under “User-defined” you can then select the desired comparison period (note: the data “only” goes back to 16 months, so you can compare a maximum of four months with the previous year’s period.

  • To do this, you have to select Search query again

    Your brand name. Now you get an overview of the most impressionable search queries without the brand – in our example “barfinfo”: This allows you to find out for which generic search terms your website receives impressions and clicks. Especially if the position is on page 2, it’s worth taking a closer look to identify (unused) potential! This way you can find out different threshold keywords. What that is is explained here. Which search types can I evaluate in Search Console? In principle, you can choose between the normal web search (default), the image search, the video search and, most recently, the news search. The filtering according to. Google Webmaster on Twitter.

    What billing models are available at SEO agencies

    This means you can directly evaluate the performance of your content in the news tab of Google search: What is my page XY ranking for? To find out which keywords a specific one of your pages ranks for, simply Israel Telegram Number Data enter the desired URL under “NEW”, “Page…” and “Exact URL”. Please note that the entire URL really needs to be copied here. And not the relative path without the domain. The Search Console will then show you all search queries for which the specified URL ranks. But be careful: Google Search Console only shows you results. For those search queries that are actually being searched for.

    How much is the SEO hourly rate

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    If you have different directories on your website, you can also easily evaluate their search performance in the GSC. To do this, simply click on “NEW” again, select “Page…” and select “URLs with” and insert the Taiwan Email List desired path: You will then receive an overview of and you can then use this again as a filter and look at the search queries: Do my landing pages compete internally for keywords. It is important that your pages do not get in the way. Of the search queries for which they should be found in the search engines. No keyword should be focused on by more. Than one of your pages. If this is still the case. It is called keyword cannibalism. In this way, the sites harm each other and both rank worse than they would without the other.

  • Google provides you with a detailed overview of

    The different types including instructions for setting them up here .reports and tools for domain properties are currently no google provides longer available as there is not yet a complete replacement for them in the new Search Console. These include: international orientation, crawling statistics, messages, URL parameters and web tools. You also have to be a little careful with the allocation rights if you only want to grant people access to certain URLs, directories or subdomains. To do this, you should continue to set up the individual URL prefix properties. For the reasons just mentioned, I’m a fan of using both property types. In any case, it won’t do any damage.

    Which keywords does my site rank

    For would you like to know which search terms bring users to your website? Then Google Search Console is your tool par excellence. You can easily find this out in the performance report. Which can be Iraq Telegram Number Data accessed via the. Overview” navigation on the left. By default you will always be shown the data from the last three months. With this overview of search queries you get a rough insight into what your website is ranking for in the Google search engine. You will also find out for which keywords your website. A resulting click-through rate (CTR) and the average position of the keyword. The default settings are set so that your search queries.

     You can then refine this status

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    Quo as desired and, for example. Filter it by country, device category (desktop. Tablet & mobile) or the time period (up to 16 months back). If your target market is Germany, for example, it is definitely advisable Switzerland Email List to pre-filter this under “Countries”. I would like to introduce you to a few more interesting filters for common questions below. How often is my brand searched for. Would you now like to know how high the exact search volume of your brand is on Google? No problem: If you are already in the performance report, simply click on “NEW” and “Search query…”. Now enter your brand under “Exact request. The impressions spit out correspond to the search volume in the selected time period. Because the impressions indicate how often one of your pages appeared in Google’s search results for the searched keyword when someone entered “Barfinfo. You can also easily find out the so-called. In the search results in the Search Console.

  • Many people probably still know it as webmaster

    In the following article I will give you concrete tips for use and answers to some frequently asked questions about Google Search Console. Let’s go! What is Search Console? Search Console is a free analysis tool offered by Google. This gives webmasters a very useful tool at their fingertips – because the GSC helps you keep an eye on the current status of your website on Google and provides valuable information on where there are still problems. Among other things, the Search Console provides information about the performance of your current URLs, any technical errors and recommendations for improvements. The best thing: This data comes directly from Google and you can use it to communicate with the search engine.

    You can use the GSC to check whether

    Google is interpreting your pages the way you (like) imagine. Since this is not always the case, you should definitely use this tool! My 11 tips & hints including FAQ section: For setup: domain property vs. URL Iran Telegram Number Data prefix Which keywords does my site rank for. How often is my brand searched for. How often are terms searched for without my brand name? Which search types can I evaluate in Search Console. What is my page XY ranking for? Do my pages compete internally for keywords. Does Google accept my canonical references.

    Are there soft 404 errors on my site

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    Directly to the GSC FAQ! For setup: domain property vs. URL prefix For over a year now it has been possible to enter not only individual URLs for domains or directories, but also properties for entire domains. When Singapore Email List you create a new property in the. GSC these two options are suggested to. The domain property has the advantage that you can see and check all possible domain and protocol variants – whether with or without https – with one property. To do this, you only have to confirm your domain once as a DNS entry with your domain provider. For example, if you have subdomains or have recently converted your website to https. You can see their performance bundled within the property. You may then discover completely new subdomains that generate impressions and/or clicks – whether intentional or unintentional. In addition, you don’t always have to switch between the individual properties, but you have an overview of all (sub-)domains.