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  • To do this, you have to select Search query again

    Your brand name. Now you get an overview of the most impressionable search queries without the brand – in our example “barfinfo”: This allows you to find out for which generic search terms your website receives impressions and clicks. Especially if the position is on page 2, it’s worth taking a closer look to identify (unused) potential! This way you can find out different threshold keywords. What that is is explained here. Which search types can I evaluate in Search Console? In principle, you can choose between the normal web search (default), the image search, the video search and, most recently, the news search. The filtering according to. Google Webmaster on Twitter.

    What billing models are available at SEO agencies

    This means you can directly evaluate the performance of your content in the news tab of Google search: What is my page XY ranking for? To find out which keywords a specific one of your pages ranks for, simply Israel Telegram Number Data enter the desired URL under “NEW”, “Page…” and “Exact URL”. Please note that the entire URL really needs to be copied here. And not the relative path without the domain. The Search Console will then show you all search queries for which the specified URL ranks. But be careful: Google Search Console only shows you results. For those search queries that are actually being searched for.

    How much is the SEO hourly rate

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    If you have different directories on your website, you can also easily evaluate their search performance in the GSC. To do this, simply click on “NEW” again, select “Page…” and select “URLs with” and insert the Taiwan Email List desired path: You will then receive an overview of and you can then use this again as a filter and look at the search queries: Do my landing pages compete internally for keywords. It is important that your pages do not get in the way. Of the search queries for which they should be found in the search engines. No keyword should be focused on by more. Than one of your pages. If this is still the case. It is called keyword cannibalism. In this way, the sites harm each other and both rank worse than they would without the other.

  • Google provides you with a detailed overview of

    The different types including instructions for setting them up here .reports and tools for domain properties are currently no google provides longer available as there is not yet a complete replacement for them in the new Search Console. These include: international orientation, crawling statistics, messages, URL parameters and web tools. You also have to be a little careful with the allocation rights if you only want to grant people access to certain URLs, directories or subdomains. To do this, you should continue to set up the individual URL prefix properties. For the reasons just mentioned, I’m a fan of using both property types. In any case, it won’t do any damage.

    Which keywords does my site rank

    For would you like to know which search terms bring users to your website? Then Google Search Console is your tool par excellence. You can easily find this out in the performance report. Which can be Iraq Telegram Number Data accessed via the. Overview” navigation on the left. By default you will always be shown the data from the last three months. With this overview of search queries you get a rough insight into what your website is ranking for in the Google search engine. You will also find out for which keywords your website. A resulting click-through rate (CTR) and the average position of the keyword. The default settings are set so that your search queries.

     You can then refine this status

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    Quo as desired and, for example. Filter it by country, device category (desktop. Tablet & mobile) or the time period (up to 16 months back). If your target market is Germany, for example, it is definitely advisable Switzerland Email List to pre-filter this under “Countries”. I would like to introduce you to a few more interesting filters for common questions below. How often is my brand searched for. Would you now like to know how high the exact search volume of your brand is on Google? No problem: If you are already in the performance report, simply click on “NEW” and “Search query…”. Now enter your brand under “Exact request. The impressions spit out correspond to the search volume in the selected time period. Because the impressions indicate how often one of your pages appeared in Google’s search results for the searched keyword when someone entered “Barfinfo. You can also easily find out the so-called. In the search results in the Search Console.

  • Many people probably still know it as webmaster

    In the following article I will give you concrete tips for use and answers to some frequently asked questions about Google Search Console. Let’s go! What is Search Console? Search Console is a free analysis tool offered by Google. This gives webmasters a very useful tool at their fingertips – because the GSC helps you keep an eye on the current status of your website on Google and provides valuable information on where there are still problems. Among other things, the Search Console provides information about the performance of your current URLs, any technical errors and recommendations for improvements. The best thing: This data comes directly from Google and you can use it to communicate with the search engine.

    You can use the GSC to check whether

    Google is interpreting your pages the way you (like) imagine. Since this is not always the case, you should definitely use this tool! My 11 tips & hints including FAQ section: For setup: domain property vs. URL Iran Telegram Number Data prefix Which keywords does my site rank for. How often is my brand searched for. How often are terms searched for without my brand name? Which search types can I evaluate in Search Console. What is my page XY ranking for? Do my pages compete internally for keywords. Does Google accept my canonical references.

    Are there soft 404 errors on my site

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    Directly to the GSC FAQ! For setup: domain property vs. URL prefix For over a year now it has been possible to enter not only individual URLs for domains or directories, but also properties for entire domains. When Singapore Email List you create a new property in the. GSC these two options are suggested to. The domain property has the advantage that you can see and check all possible domain and protocol variants – whether with or without https – with one property. To do this, you only have to confirm your domain once as a DNS entry with your domain provider. For example, if you have subdomains or have recently converted your website to https. You can see their performance bundled within the property. You may then discover completely new subdomains that generate impressions and/or clicks – whether intentional or unintentional. In addition, you don’t always have to switch between the individual properties, but you have an overview of all (sub-)domains.

  • This means that source references or detailed

    Such links should specifically not have a nofollow attribute because they offer users actual added value. This means they are essentially. Entitled to be recorded. And crawled by search engines. It becomes  problematic when links without the nofollow attribute. Are not in an editorial context and are purchased. Advertising or created by users (spam?!) . Google advises that these types.  Otherwise, this amounts to a violation of the Google Webmaster Guidelines , which in turn can lead to a penalty. In the following video, John Müller from Google explains how the search engine deals with nofollow backlinks: Google takes note of nofollow links, but does not rate them directly . No signals such as PageRank are transmitted via nofollow links.

    This means for example that all links

    Nevertheless, all of this is not visible to normal users and the links appear visually like any other. Via nofollow links or links that have been marked. As invalid in Search Console. How do I set a nofollow link? functionality Indonesia Telegram Number Data Ultimately, there are several ways you can add the nofollow attribute to links. Depending on the intended application, it is advisable to use different approaches. These are explained below. It is less complicated if you define in the meta tag of the area that all links on the page are nofollow – very similar to the procedure if you want to set a URL to noindex.

    The attribute is intended to identify links

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    For example, there is a function for this in the Yoast SEO plugin – all you have to do is check “No” when asked whether search engines should follow the links on the page. Setting options for nofollow in the Poland Email List Yoast SEO plugin for WordPress Setting options for nofollow in the Yoast SEO plugin for WordPress Automatically mark links from certain areas as nofollow The automated setting of nofollow links can be particularly useful in comment fields or forums .  in the post you published on your website have exactly the link attribute you gave them and at the same time all comments can only contain nofollow links. Depending on which CMS you use, this setting option is already available by default or you have to install a plugin for it.

  • First of all it should be said that strictly speaking

    An internal nofollow link and an internal dofollow link can be found in the following sentence: Here you can find our blog posts on the topic of . Setting a nofollow link is not a bad thing – neither for the first of all it linking page nor for the target page – but it is a way to ensure that spammers cannot gain an advantage by building such links. To ultimately determine whether and which link attributes were used, you need to look at the HTML code. Depending on which browser you use, this works slightly differently: Google Chrome / Microsoft Edge: Right click on the link and “Inspect” Firefox: Right click on “Inspect Element” A window will open displaying the page code. The targets with the element that you are currently examining (i.e. that you right-clicked on) are marked.

    The first link to the SEO posts is the nofollow

    The other link to SEA does not have such an. Attribute and can be referred to as dofollow or follow. nofollow links: internal & external So. As already mentioned, the nofollow attribute can be used India Telegram Number Data for internal and external links. To better understand when it makes sense to use them. You should first consider the purpose of links in general. While internal links link different subpages of a website to one another. External links can be viewed as a type of recommendation to readers. And search engine crawlers. Internal nofollow links The aim of internal linking should be to sensibly link as many existing pages as possible. It is often a good idea to link the most important pages most frequently – for example through page-wide links (i.e. links that are present on every subpage) – for example from the navigation menu.

    SEO and here the posts on the topic of SEA

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    But internal links should also be placed wherever possible. In my opinion, there is no use case in which it makes sense to equip internal links with the nofollow attribute . This question was also discussed in. This Philippine Email List somewhat old but current video from. Google Webmasters from 2011: Even if all internal inbound links are nofollow, that doesn’t mean a page can’t appear in the Google index . This could be because it is included in the. XML sitemap or is linked externally. For example, if you want to make your shopping cart page inaccessible to Google, it doesn’t make sense to set every link there as nofollow. It is better to store a disallow or noindex statement in robots.txt. Do you see it differently? Tell me about it in the comments! External nofollow links However.

  • Search ABOUT LUISA DZIKI Luisa heads the

    Here you can find all of Luisa Dziki ‘s posts . Seocracy on YouTube LATEST POSTS Barrier-free websites: Internet for everyone! Google Consent Mode V2: Between the data protection debate and performance optimization Core Web Vitals: New metric INP (Interaction to Next Paint) replaces FID Graphic on Google Ads costs Calculate and optimize Google Ads costs Create a sitemap: Why it is important and how to generate it for your website NOW AVAILABLE! Search engine optimization for dummies Search engine optimization for dummies Order from Amazon SEOCRACY About Us Search engine optimization for dummies Service portfolio SEO course E-book Newsletter Jobs Blogroll SEO & online marketing tools Speaker for online marketing.

    SEO conferences everyone who deals with

    SEO sooner or later stumbles upon the. Link attribute. You can find out exactly what it is all about and how and, above all, when to use correctly in today’s blog post. Ducks follow their mother The ducks are already following – the Google bot too? – not following since 2005 As the name of the link attribute Hong Kong Telegram Number Data suggests, is about instructing the Google crawler not to follow certain links . This can refer to internal and external links. The attribute, introduced by Google in 2005. Was intended to give webmasters the ability. To tell the search engine which links can. Be considered trustworthy and which cannot. More specifically, according to. Fight comment spam to mark advertising links, to mark paid links. Or to put it the other way around. Why is there Links or backlinks are still among the most important ranking factors today help.

    Google and other search engines to better

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    Understand and evaluate connections and relationships on the Internet. That was already the case in 2005 – countless spam comments. Blogs or virtually anywhere there was a comment field. Thank you for the interesting contribution. By the way, you can buy a red dress cheaply here .” The purpose of the nofollow attribute Mexico Email List was to classify these spam comments and indicate that these links should not be trusted or followed. In addition , Google writes in its own blog that links with the. Nofollow attribute are not used when evaluating websites. The whole thing can also be automated in some. CMS; more on that later. How do I find out if a specific link is nofollow or dofollow? It is relatively easy to tell whether a link is a nofollow or a dofollow link.

  • Your URL is ranking for the wrong keywords

    This is very similar to the first example. Often there is simply no other suitable site for the keywords and/or your. URL is not optimized precisely enough for your actual keyword – or it is simply still too competitive. This is especially the case if your site is still brand new. Then it may make sense for you to first focus on keywords that are less searched for but are 100% relevant, for example “organic horse feed” instead of just “horse feed”. I also recommend that you rely on content marketing to become a brand for Google and your potential customers and to create trust. Conclusion Many roads lead to Rome – or to the right landing page. I think there is often no one concept because many factors come into play, including.

    Your willingness to take risks The sales relevance

    I always find it exciting to think about a course of action, see the measures take effect and observe the rankings. What do the other SEOs out there say? Do you have any other concepts. And one last word: With all the optimizations, don’t forget that you’re primarily Greece Telegram Number Data optimizing for users, not for Google. *These are real examples, but the keywords and industries have been changed so as not to allow any conclusions to be drawn about our customers. Cover image. How can we help you ? Let’s talk to each other free of charge & without obligation Your contact person: Julian Surname* E-mail* URL phone News Related articles 12 reasons why your online shop doesn’t rank well 12 reasons why your online shop doesn’t rank well August 18, 2016 You have products, you have an online shop – but somehow the Google rankings don’t come about. Why is it? Today I’ll give you 12 reasons why the problem could be.

    Not all of these points are essential for a good

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    Ganking – but taken together they can be! Continue reading ” SEO checklist: 56 measures for your site SEO checklist: 56 measures for your site April 27, 2018 SEO is a broad field. So that you don’t lose track of all the optimization measures and possible pitfalls, we have put together an SEO Malaysia Email List checklist that will make your way through the search engine jungle easier. Continue reading ” Link exchange for stupid people: destroy your website! Link exchange for stupid people: destroy your website! July 29, 2011 Well, I haven’t blogged in a long time. I’ve given up my crazy life and no longer work from home, but have rented a chic office in the Munich technology center. Since I had to carry a lot of things around and have only had internet for a short time, I can only now really get started again. By the way, we are also taking. Such double rankings are a nice thing: more attention in the search results! But not everything that glitters is gold. On the contrary: this can often even be a disadvantage.

  • Of course a hard move can also work without

    A few days or weeks until Google accepted the category as the new proper landing page was too high. Example: Instead of the magazine, a category should rank The second case is a little trickier. Of course a In this case, it’s about a transactional keyword. Such as “horse halter For those of us who don’t know: a horse halter is used to lead or tie a horse. But instead of the SEO landing page, an old magazine article about the production  of Horse halters, especially constant, at some point alternating with the landing page, but always on page 2: URL switcher example Initial situation: Magazine and landing page compete with each other and always take turns ranking.

    At the same time, in this case there was also

    A third page, a category page for horse halters. Actually, this third URL is the desired target page for the transactional ranking – but unfortunately it doesn’t rank at all compared to the status quo: Procedure Germany Telegram Number Data for new ranking What was done and what did it achieve. We optimized the SEO landing page, adopted relevant text content from the magazine & forwarded the magazine article. We optimized the category taking the SEO landing page into account and redirected horse halter-buy to /horse halter.

    The main thing that changed here was

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    The ranking page (SEO landing page instead of a magazine). By implementing the second measure, we were able to achieve a relevant improvement: From page 2, we were able to climb to positions 5 to 6 and Korea Email List then to positions 2 to 3 with the keyword “horse halter”, although not quite consistently. The ranking for “Buy a horse halter” also remained! The free SEO course from Seocracy Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. At the beginning of the free subscription you. Over 83,000 subscribers trust us. Click here for the registration form. Timeline snippet mitigation and 301 redirect With the go-live of the third measure. Both keywords were improved even further. But it took around 4 weeks before the significant improvement could be seen.

  • Caution Check beforehand Are there other

    Redirect from the wrong page to the right one. Of course, this only works if the wrong page is not needed for technical caution Check or UX reasons. The hard work: Change any existing backlinks. Example: Instead of the homepage, a category should rank A very specialized online shop has been ranking in position 1 for its main keyword horse feed for years, including its homepage. All categories and the website structure follow this topic hierarchy: Old URL and keyword structure Before the range expansion, the structure was still in order Initial situation: range expansion This shop is now continually expanding its range, so that the previous structure, which was purely geared towards horse feed, no longer fits. He now also wants to offer dog and cat food.

    The structure of the website and therefore

    The desired keyword structure also changes accordingly. The home page should rank best for animal feed, no longer for horse feed, which is now shown in one category: The goal: The homepage should rank for the France Telegram Number Data new keyword animal feed , the (new) category for “horse feed” and if possible without any loss of sales in the transition period. Provoked keyword cannibalism The switch here was not without danger, as the keyword on the homepage was also the traffic and strongest no-brand keyword. So we proceeded very carefully here in order to take as little risk as possible. To do this, we deliberately provoked keyword cannibalism: The new category has been optimized in the content & snippet, as well as in the internal links to horse feed .

    At the same time, the homepage has retained

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    Its text and snippet. Which has also been optimized for horse feed . As soon as the new structure was online, we monitored the rankings: When does the new category for horse feed start generating impressions in Japan Email List Google Search Console? Admittedly, this actually took a few weeks, but eventually both URLs started ranking.  When the new URL remained in this position, the next step came: de-optimizing the home. De-optimization of the homepage. All keyword focus on the homepage was shifted away from horse feed and towards animal feed. Snippet replaced New homepage text (only minimal use of horse feed ). If using horse feed , then link to the horse feed category. The result The keyword transfer took a few weeks. But the high-turnover keyword was in the top positions the entire time.

  • Here you discover, for example that the server

    Assessment Now you have probably found many aspects of the website you are looking at that are not optimal. The most important thing now is their prioritization. The effects play a big role here: Basic technical problems prevent the most beautiful content from ranking well. A clean technical here you discover page base is an often underestimated basis for further SEO efforts. Clean technology, on the other hand, is of no use if there is hardly any meaningful content and text on the page and search engines therefore cannot understand what it is about. Even if the page focuses on inappropriate or too general keywords, you cannot achieve good rankings. A confusing or dubious-looking page, in turn, deters users – this not only prevents the page from bringing in meaningful leads and conversions, but in the long term it also worsens the rankings due to negative user signals .Which SEO doesn’t know this.

    There’s this one great keyword that really

    Generates traffic. It ranks with this keyword, so everything is fine, right? But, no, sometimes there is a small catch: the “wrong” page simply ranks: a blog post instead of the product page or category, advice Denmark Telegram Number Data content instead of the conversion-optimized SEO landing page. Lost hops and malt? No, there are one or two measures that you can implement. Help, the wrong URL is ranking What to do if the wrong URL ranks? Possible causes Hey, cheer up, at least you’re already ranking for your keyword! So now it’s about transferring the often very good ranking to another URL. But why does the wrong page sometimes rank? I think it’s mostly these reasons: The wrong page is (often unconsciously) optimized for the keyword (text, snippet, internal links), while the right page has been neglected in this regard.

    You can find tips for optimizing

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    Texts in my article about SEO texts . The search intent of the keyword is better achieved on the supposedly wrong page. The pages are too similar. It’s not clear to you yet which URL should rank for which keyword? Then it’s best to read this article about the keyword map or watch the video Italy Email List from my colleague Nora: Possible actions In principle, there are a whole range of sensible measures. Depending on the initial situation, willingness to take risks and time, different methods are available, some of which can be combined or take place one after the other. These are, sorted from little risk to more risk: Optimization of internal linking (number, position and keyword link text of incoming links) Defusing the content and snippet of the wrong page while optimizing the right page. You can move corresponding sections of text from the wrong side to the right one. De-indexing the wrong URL.

  • Therefore focus first on the points with a high

    URL types are affected (a specific directory, only PDFs. URLs with parameters, etc.), whether there are relevant URLs or whether you discover URLs that you didn’t know existed. 18,000 subscribers can’t be therefore focus wrong You don’t want to miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox. Trend” shows whether the number of pages is increasing, staying the same or decreasing. Typical Google reports and my rating Pages excluded by noindex tag or robots-txt are often intentional.

    Internal redirects are unpleasant and should

    I find crawling peculiarities alarming , since crawling is the basis for indexing. In the case of crawling anomalies, crawling was not possible at all. Such server Oman Telegram Number Data timeouts with the status code 5xx indicate an incorrect configuration of the website technology or problems with loading time. Under the message “ Pages crawled but not indexed ” you can often see a cluster of one type of page, such as URLs in a specific directory. This suggests, for example. Thin content in online shops. Content that is unnecessary from a search engine perspective. or pages that are unwanted by the webmaster (system configuration!)

    Duplicates are also important there are probably

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    problems with content management here. for example very similar or very thin content can be accessed in different. directories or under different URLs. or there are problems with international orientation and hreflang so that Google recognizes copies. Tip: Additionally, you can crawl India Email List the site with a crawler like the Screaming Frog SEO Spider to get more detailed insights, such as the sources of 404 errors. A look at the Core Web Vitals rounds off the technical consideration. Then you should view the more detailed information under “Open report . You can also enter one or two very slow pages, i.e. pages marked red by Google, into Page Speed ​​Insights.

  • There you can enter the domain for a keyword

    Competition check How well or poorly a site ranks for a search term depends on how well or poorly it meets the intent of a search query and whether other sites do this better or worse.If your site doesn’t rank there you can well, click on the best results: To what extent are these competing sites structured differently and provide better answers to the search intent of the search query. With precision than with a general impression and starting points. I will use the tools later for detailed analysis. 4. Google Search Console: Ranking check Open Google Search Console to get an overview of rankings and clicks. To do this, go to search queries under “Performance” and look at 12 months to exclude short-term and seasonal effects.

    Google diagnoses errors or warnings or does not index

    Then filter out searches with the brand name. GSC 12 months without fire You can use filters to narrow down the results in the Google Search Console. Now you can see whether the website ranks well for Canada Telegram Number Data important non-brand search queries and receives clicks, which keywords bring the most clicks, and whether these are the ones that are relevant to the page topic. If there are hardly any meaningful clicks, revising the content is a very important starting point. Tip: Also use the site. [DOMAIN] query in the browser address line to quickly get an overview of all the pages in the index and to briefly evaluate the snippets: are they too short or too long and get cut off by Google? Are they meaningful? Do you invite people to click.

    As part of a quick check I’m less concerned

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    You can also click on one of the results pages at the back of the domain query to find out whether unexpected or pointless pages are indexed. 5. Google Search Console: Website Technology In this step you finally get an Germany Email List overview of the state of the art on the website in the Google Search Console. To do this, click. Coverage and select anything that is not “valid. Coverage report GSC Errors, valid (indexed) pages with warnings and excluded pages (not indexed). Technical sources of error can often be found here. In the example, the proportion of these pages decreases slightly over time. So now you see all the pages that Google knows about but doesn’t index (without problems). It is exciting to list the reasons why  pages. For very large sites, a high ratio of excluded to valid pages can be an indication of problems in crawling and indexing management, causing crawlers to visit important pages too rarely. This following list can be overwhelming.