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  • She is fluent in japanese and once host

    And roles across the world.  a cooking show on japanese television. She was a co-founder of an email marketing company in australia. Before moving back to ireland to set up her own marketing consulting company. She then mov into ulitities as digital marketing manager of ireland’s largest energy provider. Where she won several national and european awards for innovative digital brand campaigns. She then mov to bank of ireland. Ireland’s largest bank as director of digital and cvm. 9 months ago she mov to the digital marketing institute as cmo of the world’s largest provider of on-demand certifi digital marketing courses.

    You ne to learn how

    Categories:articlesdigital strategycontent marketing recommend for you toolkits: content marketing kpis tracker webinars: webinar: how to develop a content marketing plan in 10 steps toolkits: content marketing interview preparation Azerbaijan Telemarketing Data  toolkit articles: checklist for your creativity articles: brand storytelling in the digital age articles: an introduction to chatgpt prompting for digital marketers get the latest digital marketing data. Insights and toolkits from dmi digital marketing institute logo coursesresources what 8 skills do marketers ne to use ai effectively? Articlesdigital management and leadership written by clodagh o’brien for some marketers. The rise of artificial intelligence (ai) fills them with excitement as their minds race with the phenomenal possibilities of the technologies for business.

    Help find suitable keywords

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    For others. The rise of ai is something to fear. We’ve already seen the benefits of ai in digital marketing. It can take over menial Cambodia Phone Number  or repetitive tasks. It can drive automation and personalization. And it can help you get valuable insights into customers. But there are also disadvantages such as security risks. Ethical considerations. And. Most importantly. Job displacement. Marketers who want to thrive in this new age ne to understand one thing – you must learn the skills requir to work with ai or fill the gaps that it can’t.

  • Watch our video on how to get

    Learn more:  start with chatgpt and download our guide to chatgpt prompting for your digital marketing plan. 2. Content creation & generation it’s understandable that content marketers and designers would be worri about ai. After all. Ai can generate content quickly and easily bas on simple text prompts for both written content and imagery. But content creation isn’t just about gathering and curating content that’s already out there. It’s about being creative. It’s about including a human perspective. It’s about collaboration and thinking outside the box.

    You can use automation for

    Look at it from this perspective. Ai can help you with your content creation. It can help drive content ideation. Help find suitable keywords. Or kickstart a blog introduction you’re having trouble with. It can also help to generate content for time-consuming Austria Telemarketing Data  tasks and free you up for more creative and enjoyable endeavors. In 2024. Generative ai technologies can help you with a range of tasks: blog writing sales writing social mia marketing email marketing image creation content ideation video production whatever you ne to use it for. Ai should be part of your content creation strategy and process.

    And text analytics can give

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    You ne to learn how to make the most of it and use data to fe into it to attract high-intent customers. The more you know about ai. The Brazil Phone Number List  more you will get out of it. A good understanding will also ensure you stay competitive when it comes to that promotion or job opportunity. “people are using ai because it’s lower cost and highly scalable. But if you don’t have a good creative platform and it doesn’t come from creative and data-driven insights. Then it’s just spray and pray really.” mischa mcinerney.

  • Data analysis most businesses aim to make

    Cmo of the digital marketing institute 3.  more of their data. A report by pecan ai found that more than four out of five marketing executives find it difficult to make data-driven decisions. While 84% say their ability to prict consumer behavior feels like guesswork. Understanding your data means you can gain insights that help you learn more about your customers and ensure you design a user interface or campaign that delivers. It’s also about analyzing data at scale and quickly to get meaningful results that allow customer-bas prictions.

    Ai enables you to put all data

    Into the mix – not just what you get from ga4 – such as reviews. Forums. And social mia posts to get an idea of what your customers are  Australia Telemarketing Data  saying. And text analytics can give insight into customer sentiment. Discussions. And conversation trends. If you want to successfully implement ai. You ne to develop your data analysis skills. The more you develop these skills. The better you’ll be able to grasp the insights that ai can deliver. This involves honing your expertise in the following areas: data collection data visualization data cleaning and management data-driven decision-making data protection and privacy these data skills are critical for enabling you to set up and operationally deploy the ai systems that you ne.

    What 8 skills do marketers

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    To use ai effectively? 4. Marketing automation ai and automation go hand in hand. These types of automation tools Belgium Phone Number List  can help you identify the best channels. Platforms. And times to reach your target audience and enable you to do it at scale. Quickly. You can use automation for a wide range of marketing activities such as: email marketing: create trigger workflows and drip campaigns. Segment audiences into lists. And drive personalization through insights. Lead generation: find and nurture customers and segment your traffic for greater personalization.

  • Set objectives understand your audience

    Marketing funnel to drive sales establish your content pillars develop a push-and-pull approach use a hub-and-spoke model create data-capture content amplify your brand using advocates set kpis and measure success let’s get start! What is content marketing? Content marketing is a strategic marketing approach that involves creating and distributing content that your audience finds valuable. “content marketing nes to be relevant and consistent. It’s to attract and engage a target audience and provide information. Entertainment. Or utility. It’s not a sales message. That’s content marketing in a nutshell.

    Be relevant use the content

    ” says mischa mcinerney. Chief marketing officer at the digital marketing institute. 1. Set objectives the path here is to set objectives that look at all Armenia Telemarketing Data  stages of the funnel. This will help you to understand the motivation at each stage and see what content is requir to drive them to the next. For each stage. Set kpis that are relevant and important to your business. Here’s an example of how you can map out your objectives: 1. Grow brand reach and engagement increase unprompt brand awareness from x to y increase reach and engagement on social mia from x to y 2.

    Consideration grow non-blog organic traffic

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    From x to y grow blog traffic from x to y 3. Conversion increase organic sales from x to y increase data capture from Australia Phone Number List the blog from x to y 4. Advocacy increase shares on social mia from x to y increase the number of backlinks to the website from x to y increase testimonials from customers from x to y dmi insider tip: have one or two objectives under reach and engagement. Consideration. Conversion and advocacy. Keep it really simple to begin with. Don’t overcomplicate it. 2.

  • Understand your audience before you

    Develop any content. You ne to understand who you are talking to and what they ne. That requires you to build target buyer personas. You can get this type of information in google analytics (ga4) to examine who your audience is. For example. What percentage is male or female? What devices are they browsing on? What ages are they? What interests do they have and what sites are they looking at? Dmi insider tip: we often see that people are browsing career sites. So we know they’re either changing or starting their careers.

    The second thing we know

    That they shop for value. That’s important because when we’re building landing pages. The value side of our messaging nes to be dial up. Once Argentina Telemarketing Data  you establish who your target personas are. You ne to figure out their ne states: these can be emotive (desire or fear). Social (fomo or vanity) or logical (financial gain). From this point. You can create content to tap into those nes. Build a content marketing plan in 10 steps 3. Be relevant being relevant is the content sweet spot! It’s the intersection of what you want to talk about and what your audience wants.

    Being relevant infographic being

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    Relevant infographic a lot of brands don’t really get this part of the content plan. They talk about what they want to Australia Phone Number List tell people about. Rather than focusing on what the customer nes and wants to hear. But how do you know how to be relevant to your audience? Here are some starting points: keyword research social listening leverage seo review in-house data experiment with content a/b testing ask your customers track competitors dmi insider tip: listening to your customers through social channels is one of the easiest and most effective ways to connect with them.

  • As well as with your competitors and others

    You’d never thought of following. Learn more in our comprehensive guide to social listening. 4. Use the content marketing funnel to drive sales content marketing can have a huge impact on the customer journey. The mckinsey model shows the four stages in a loop as people decide on a purchase. Mckinsey customer journey model mckinsey customer journey model at each stage of the journey. You should use different channels and content: consideration – build brand reach and engagement through engaging content and optimiz seo. Evaluation – build brand advocacy through customer testimonials and influencer engagement.

    Purchase – with stronger brand recognition

    You may see an increase in brand-l searches. Increase the clickthrough rate and ruce the cpc. Post-purchase – increase upsell and Algeria Telemarketing Data  renewals through compelling content: using the right message to the right audience at the right time. Dmi insider tip: the more content you create where you’re talking about meaningful and relevant content. The more people will share your social mia posts and the more top of mind you’ll be when they’re actively evaluating what product or service they want. 5. Establish your content pillars the content pillars should be a blend of both brand and commercial drivers.

    One pillar could be a hub and spoke

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    Model where you can drive traffic to a website. And increase keyword rankings and metrics like leads or sales. Dmi insider Australia Phone Number List tip: decide on four key business pillars. Some will be brand. Like thought leadership and some will be commercial. There should be a blend of two. No more than four. And all of your content should fall under each of these pillars. Here’s our example of content pillars to help guide you: sample content pillars sample content pillars bonus tip: check out this short video from dmi expert will francis on chatgpt prompts to generate ideas for your content pillars.

  • Create data-capture content data capture

    Content is content that prompts people to provide their personal information. The key is to promote relevant and valuable content on top-performing pages or blogs because you know that traffic is going to that page. Types of data capture content include: ebooks infographics original research expert-l webinars live videos in-depth guides templates toolkit tests dmi insider tip: the content you offer nes to add value. It’s like a fair value exchange. For example. If you are a clothing company. People could visit a blog on top tips for dressing for a wding.

    The download could be something

    Like a guide to dressing for your shape. 9. Amplify your brand using advocates with customers becoming less inclin to trust Afghanistan Telemarketing Data  advertising (64% take action to avoid ads on free and ad-support video services). Advocates. Or ambassadors. Are a powerful way to cut through the noise and get your brand notic. Three types of advocates can help amplify your brand: influencers – well-known celebrity influencers are out of reach for many brands. But micro-influencers or smes can be effective as the engagement rate is higher and is more authentic.

    Loyal customers – use customers

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    To advocate for the brand through reviews or testimonials as they have experience with the product while employees Australia Phone Number List  can also be great advocates. Referrals – referrals are powerful as they have been recommend by someone trust. Reward customers for referring a friend. Dmi insider tip: who are your top ten people who consistently engage with your content? They are your advocates. Your influencers are the people who are opinion leaders in that space and use social mia listening tools to identify who those influencers are. 10. Set kpis and measure success in your content marketing.

  • A hub-and-spoke model the hub-and-spoke

    Dmi video thumbnail join for free to access this video 6. Develop a push-and-pull approach the push-and-pull approach is valuable to brands as a strategy to communicate with consumers. A combination of the two can help consumers make purchasing decisions A hub-and-spoke model the hub-and-spoke that go in your favor. But you ne a balance: push too hard and you can put potential customers off. Pull too lightly and they will never stop to read your content. So how can you use the push-pull tactic effectively? Push this technique is about a brand tooting its own horn and promoting a product or service.

    Pushing out your content

    For example.  via all the social mia channels you’re using. As well as your podcast or webinar series. The aim is to capture Albania Telemarketing Data  data through a download or sign-up or gain followers. Kpi = advocacy or community growth. Pull the aim here is to attract people to your website. Product or service and create loyal customers that advocate on your behalf. This relies on website and seo optimization. And referrals that link to your content (blog or otherwise). Kpi = website traffic. Page rank. Domain authority and data capture.

    Use  model helps you generate

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    Content in a focus way around a broad topic. It’s a great way to build relevance and authority on a topic/s while also helping Australia Phone Number List you increase keyword rankings. Traffic. And metrics like conversions. Leads. And sales. Dmi insider tip: for example. If your focus is on social mia. Your hub could tap into high-volume keywords. Like our post on ‘how to choose the best social mia channels for your business’. From that broad topic. We creat posts that focus on low-volume long-tail keywords such as ‘how do social mia algorithms work?’ to attract other users.

  • Understand your competitor’s target audience