Read on to see how they affect your business and its reputation, and learn how to get a testimonial from a satisfied customer.
Why You Need Testimonials As A Real Estate Agent
Testimonials are experiences from your satisfied customers. They can be text, Boost your sales with this strategy video, audio or any other format (the limit is your creativity).
Testimonials are a type of social proof , and a great way to build trust between you and your potential customers.
The question of why you need testimonials as a real estate agent is quite rhetorical, gambling data russia as there is no customer service sector where testimonials are not needed!
But let me give you some reasons why you as a real estate agent should use testimonials as part of your marketing plan.
1. Being a real estate agent is an untrustworthy profession
American consumers don’t like real estate agents .
I know this is a generalization, but let me illustrate.
According to the Purplebrick survey, estate agents are ranked as the least trustworthy professionals alongside journalists.
Another survey by Choice Home Warranty found that 67.5% of American consumers do not trust real estate agents, and in the 18-24 age group, the number is even higher: 73%.
Additionally, if you go to the community Q&A platform Quora, you can see that people are asking the following questions:
“How can I trust a real estate agent?”
“Why don’t most people trust real estate agents when buying their first home?”
“How can you tell if a real estate agent is trustworthy?”
People do not trust realtors
2. The home buying process is critical for your clients
Buying a house is one of the most important decisions in our lives.
If something goes wrong, the house is not in good condition or the real estate agent asks for too much money relative to the house’s actual value, it can have a very negative impact on the homeowner’s life and finances.
It’s no wonder people need to trust the person selling their home.
First-time homebuyers in particular are quite cautious, as can be seen from surveys and Quora questions.
3. Your satisfied customers are your business’s most valuable advocates
Luckily, there is an easy solution to both of the above problems: testimonials from your past clients.
Nothing builds trust like testimonials from past clients who can say you are professional and trustworthy, how to join public telegram groups and that the entire process went smoothly.
Others will be more likely to believe the words of real customers than what you say in ads and other branded content.
It is a psychological phenomenon based on social proof, singapore number which causes people to trust the judgment of others and follow them in new situations.
Advertisement vs. Testimonial
How to Get and Write Customer Testimonials
Now you know why you should have testimonials.
But how do you get them?
1. Be worthy of praise
The first rule to getting testimonials is to deserve them .
Don’t expect your clients to tell you how much they trust you and how well the home buying process went if it’s not true.
A great way to find out if your customers are happy is to ask for feedback . If
