Implemented in website Segments and/or attribution models are set up correctly 3. Baby come back! How many users come back to you. The numbers Content marketing accompanies users along the customer journey. At least in theory. This means that users return to your website after they have been on your website once. We have presented this process in our goal of returning people after initial contact with content . Depending on where on your website you locate your “long-tail content” (magazine/blog, etc.), the user enters via information-oriented content and returns to any page on the website. Either to find out more, to be inspired. Or to make a conversion. you can set up a segment for this in Google Analytics. At Seocracy, we called this segment returning visitors after initial contact with content .
So that you can show that this is actually the case
Returning Content First Contact: Segment Analytics What is interesting to us at this point is what percentage of visitors return after the initial contact with the content in relation to the magazine entries. And that’s why we put these in relation Israel Email List to get a key figure that is relevant for us. We were able to determine that around 20 to 35 percent of users who came to the website for the first time via a magazine article returned. Here too, the key figure can be used to measure changes: through ads for users who have already visited the website. Requirements: Google Analytics tag is correctly implemented in website Segments and/or attribution models are set up correctly 4. Rankings – In the top 5 in 180 days I explained that content marketing and SEO need each other in my blog post on SEO & Content Marketing: It’s a match! treated. It therefore stands to reason that the measurability of content marketing uses SEO KPIs – for example rankings.
In order to be able to roughly predict what potential
Good rankings are the ultimate goal in search engine optimization. This also applies to content marketing. Content marketing content has, I analyzed the rankings for the main keywords of some magazine articles. I came to the conclusion that it is usually possible to climb the article into the top 5 within six months of publication. ranking China WhatsApp Number List main keyword example The best thing to do is to check for yourself how your content behaves and then derive the key figure that you can use for your customers or your company. This KPI helps you measure the performance of your content but also make predictions. You can also look at the click rate as a key figure here. Because what good is a top ranking for the main keyword if the click rate is rather poor. A poor click rate tells you that you should revise the content again. Is it the snippet? Does it not meet the user intent? Or is the keyword simply not the right one.
