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Having new ideas is essential when working on Content Marketing strategies . But creating personalized, relevant and optimized content is not always easy. What if you could, through a few tweaks, turn one piece of content into several, tailored to different audiences? That’s the goal of Content Repurposing , also known as Content Recycling . In Portuguese, reuse or reuse content. While updates seek to introduce data changes or corrections to the content, in order to make it more attractive and interesting, content reuse goes further. The reuse of content consists of transforming it for different formats and audiences. For example, when we compile a series of articles into an ebook or when we create a podcast from an article. These are some of the many ways to reuse content. Throughout this article, we’ll talk about the benefits of reusing content and how to do it effectively.
4 advantages of Reusing Digital Content Thinking about and developing digital content, focused on the needs of buyer personas and oriented towards the commercial objectives of a business, is fundamental to the success of a Content Marketing strategy. Anyone who works in digital marketing knows that producing content is time-consuming work and that it must be carried out in a careful manner. By reusing content you are saving time and Australia Telegram Number Data effort. But there are other advantages that sometimes go unnoticed. 4-advantages-of-reusing-digital-contents Let’s see: It makes your investment profitable: by reusing content, you are saving resources, such as the time invested in copywriting, for example. Diversify the content: By reshaping existing content, you diversify it. Increase reach: sharing content in different media allows you to reach more people.
Reinforces visibility: by being active on different platforms, your company increases its online presence and visibility. How to Reuse Content and adapt it to different formats? The ideal is to start reusing the contents that performed well. To do this, measure the views, as well as the number of shares and links , in order to quantify how many people referred to your content. Next, we will present some suggestions for reusing content that may be useful in ATB Directory your Content Marketing strategy . blog articles blog-1 A blog article is a very versatile piece of content. Once written, the article can take different formats: Infographic If the article presents statistics or numbers, consider creating an infographic with a strong visual component to explain this data. The infographic can be shared on social networks, for example. You can also update the article, providing this same infographic. Search engines appreciate content updates, so it will be a real asset.