Marketing consultancy Types of Services offers a wide range of services, tailored to the specific needs of each business. These services combine traditional and innovative strategies to ensure concrete results.
Digital Media Management
The consultancy manages the company’s social media, developing relevant content, interacting with the public and monitoring engagement metrics. This work ensures that the brand maintains a consistent and authentic presence on the channels most used by its customers.
According to data from Hootsuite, % of Brazilian companies consider social media an essential tool for attracting and engaging customers, highlighting the importance of this service.
Creating Advertising Campaigns
From conception to execution, the consultancy develops creative and data-driven advertising campaigns, both in the digital and offline environment. The goal is to increase brand visibility and boost sales.
Case study: A restaurant chain in Rio de Janeiro hired a consultancy to launch a seasonal campaign. The integrated strategy (digital and offline) generated a % increase in customer flow during the period.
Search Engine Optimization (SEO)
SEO is one of the pillars of digital philippines email list marketing. The consultancy performs website audits, identifies relevant keywords and develops optimized content to improve the company’s position in search engines. This increases visibility and attracts qualified traffic.
A practical example: An e-commerce company in Curitiba managed to triple its organic traffic in six months after implementing SEO strategies guided by a marketing consultancy.
Branding and Positioning Management
lass=”yoast-text-mark” />>A strong, well-positioned brand learn how to create impactful videos for social media is essential to win over customers and stand out from the competition. Consulting helps create or reformulate branding, aligning it with the company’s values and the expectations of the target audience.
Content Marketing and Inbound Marketing
Focused on creating valuable content, the consultancy develops inbound marketing strategies that attract, engage and convert customers in a non-intrusive way. This includes blogs, e-books, videos and other formats.
According to Content Trends, % of Brazilian dating data companies that invest in content marketing consider inbound to be one of the most effective strategies.
Marketing Planning
The consultancy prepares a detailed plan with clear goals, defined deadlines and integrated actions, ensuring that marketing efforts are aligned with the company’s strategic objectives.
Creating Marketing Processes
Creating well-defined processes improves the efficiency of actions and facilitates the monitoring of results. This includes everything from approval flows to automations that optimize productivity.
Persona Development
Understanding who the company’s ideal customer is is essential to creating effective strategies. The consultancy conducts research to identify the characteristics, behaviors and needs of the target audience, developing personas that guide all communication.
Process Automation with Artificial Intelligence
By adopting AI, consultancies optimize tasks such as sending emails, segmenting leads and personalizing campaigns, increasing efficiency and results.
Implementation of Chatbots for Customer Service
Implementing chatbots allows you to serve customers /, improve user experience and reduce operating costs. A study by PwC shows that % of Brazilian consumers prefer to interact with companies that offer automated customer service.
Training Internal Teams in Marketing Strategies
The consultancy trains the company’s employees so that they can execute marketing. Strategies with greater autonomy and efficiency.
Communication and Positioning Audit
Through detailed audits, the consultancy identifies flaws in communication and brand positioning, suggesting adjustments to align the company’s image with the market.
Image Crisis Management
Crises can arise at any time. Consulting helps manage critical situations, minimizing damage to the brand’s reputation and regaining public trust.
Data Analysis and Performance Reporting
The consultancy continually monitors the results of the strategies implemented. Using advanced tools to create detailed reports. This ensures that decisions are based on reliable data.
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