Mind you, if it weren’t for the challenge that a lead takes several months to convert. Don’t miss any more posts: THE newsletter in online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Click here for the registration form. It is certainly possible to draw conclusions about lead quality. But this is not possible with a few hundred euros of advertising budget per month. Until you can Unfortunately, I have often experienced completely undersized. Google Ads budgets and somehow it is absurd. Euros are shelled out for the new exhibition stand at the trade fair and fifteen field sales representatives drive thousands of kilometers across the country every week but for.
Google Ads Lead generation campaign euros
Is too much. It’s strange that online lead generation receives so little attention when compared to traditional sales. #10 Get sales on board with lead generation In most B2B companies, sales and marketing are Spain WhatsApp Number Data separate. The impetus for lead generation comes either directly from management or from marketing – never from sales. First of all, I find this remarkable. If you are driving lead generation in your company’s marketing, get the sales person on your side. It has important information for your target group and can certainly help you a lot when it comes to converting leads. Nothing is worse than having a well-functioning lead machinery and then not having the sales person on board.
I found a particularly blatant example
Back in 2008, when during a relaunch of an IT consultancy we, among other things, streamlined the contact form and made things like “Company” no longer a mandatory field, but only optionally fillable. After four Russia Telegram Number months, we received news that our new website and all campaigns had been ineffective. But after we recorded significantly more leads than before, we asked the sales manager what he thought was the reason? He replied succinctly that he consistently sent all leads without a company name (around half!) into the trash. After we made it clear to him that we had rebuilt the contact form, the situation changed and these leads were now being processed. This shows how important it is to consult with sales. Bad leads hurt sales While we’re on the subject of sales: If your target group is too broad and you generate irrelevant leads, then sales has to do the extra work, not you.
