Your website is the foundation of most digital campaigns. Understanding how it works helps you build better strategies.
Topics to Cover:
- Basics of Web malaysia phone number list how long it takes for backlinks to take effect? & 6 ways to speed things up Development (HTML! CMS like WordPress)
- UX/UI Principles
- Creating a High-Converting Landing Page
- Google Analytics Setup
- Mobile Optimization & Spe Testing
Tools to Explore: WordPress! Wix! Elementor! Google PageSpe Insights
Phase 3: Search Engine Optimization (SEO)
SEO is a crucial long-term strategy. It improves organic visibility and ruces the ne for heavy ad spend.
Topics to Cover:
- On-Page SEO (meta tags! keywords! headings)
- Off-Page SEO (backlinks! guest posting)
- Technical SEO (crawlability! site chile business directory structure)
- Keyword Research
- SEO Tools & Reporting
Tools to Explore: Google Search Console! Ahrefs! SEMrush! Ubersuggest
Phase 4: Search Engine Marketing (SEM) & PPC
Understanding paid ads through Google Ads and Bing is key to reaching audiences faster.
Topics to Cover:
- Google Ads Campaign Structure
- Bidding Strategies
- Ad Extensions & Quality Score
- Keyword Match Types
- Performance Measurement (CTR! CPC! Conversion Rate)
Certifications to Earn: Google Ads Search Certification
