What does all this mean for SEO?

In last year’s algorithm update review, we pondered whether the hectic schedule of updates in 2021 was a one-off or if SEOs might have to get used to that kind of upheaval every year. Thankfully, 2022 has been far more settled and it would take something drastic at this stage of the near to match any of the volatility experienced in 2021.

Here’s a summary of what this year’s algorithm updates could mean for SEO in 2023:

• Product review content should gambling database help users choose the right product for their needs, based on specs, price and other comparisons – and we could see more updates in 2023.
• Page experience is now equally as important for desktop results as mobile.
• The useful content update could have more impact on search results as time passes.
• MUM will continue to have a stronger impact on the search experience and the SERPs over the coming years.

• Cyclical updates could be more common

• if Google continues to refine updates Google warns against duplicate content in Business Profile posts for product reviews – could we even see cycles for updates like the useful content update?
• 2021 may have been a one-off in terms of search volatility but Google always has the potential to surprise.
• The core essentials mattered most in 2022 with quality content, value for the end user and the same principles of core updates being the key themes this year.

Struggling with Google algorithm updates?

If you’re struggling to cope with Google zn business directory algorithm updates or attribute traffic fluctuations to specific updates/signals, our SEO and data science teams can help. Call us on 023 9283 0281 to speak to us about setting up a comprehensive SEO reporting system or fill out the contact form to arrange a chat with our team.