Click-through rate (CTR) is a metric used in digital marketing that measures the percentage of people who click on a particular link, advertisement, or call-to-action (CTA). It’s an important metric because it indicates how effective your marketing efforts are at driving traffic and engagement. In this article, we’ll explore what click-through rate is, how it’s calculated, and some strategies for improving it. What is Click-Through Rate (CTR)? Click-through rate is the percentage of people who click on a particular link, advertisement, or call-to-action (CTA) out of the total number of people who viewed it.
If Viewed an Advertisement
They clicked on it, the click-through rate would be 10%. Click-through rate is a useful metric because it measures how effective your marketing efforts are at driving traffic and engagement. A high click-through rate indicates that your marketing messages Jordan phone number list are resonating with your audience and encouraging them to take action. How is Click-Through Rate Calculated? Click-through rate is calculated by dividing the number of clicks by the number of impressions, then multiplying by 100.
The Formula for Calculating Click-Through
Rate is as follows: Click-Through Rate = (Number of Clicks / Number of Impressions) x 100 For example, if an advertisement was shown to 1,000 people. 100 of them clicked on it, the click-through rate would be. It’s important to note that click-through rate is not the same as conversion rate. Conversion rate measures ATB Directory the percentage of people who completed a desired action, such as making a purchase. Out of the total number of people who clicked on the link.