And casual items in your email newsletters can be the key to your conversions. Personalize your product. We live in an age where people can do endless research on products before buying them. They can view technical specifications and get opinions from industry experts. with competitors. All of this adds up to making shoppers more rational in their purchases than ever before. But that’s not the case. At least, not always. Adding a personal element to your content can have huge benefits. Here are some ways you can create a personal connection with your audience: Ask customers to send in photos of their interactions with your brand to feature in your newsletter.
This adds a more personal
touch and encourages new customers to buy your product in hopes of future referrals. Invite your audience to create content for you. Sometimes your best customers can be your best sellers, and hearing from ordinary people can give some potential customers the extra nudge they need. A real person may also be more real than someone paid to promote a product. Collaborate with influencers. We’ve talked a lot about the importance of influencer marketing in driving traffic to your website or social media profile, but influencers can also help you increase conversions.
Of course, some of that comes
from the traffic these influencers bring. Having them create content for you means a larger audience, which in itself means higher sales or subscriptions. But on another level, an influencer can act as an expert in your particular industry. Experts are important because they can help reduce ATB Directory any potential doubts your audience might have that prevent conversions. A post from your makeup company about a new eyeshadow collection might work well, but a post from a popular makeup blogger talking about the pigment and smoothness of those eyeshadows might have more impact.
