Could be the lever to completely convince the potential customer, bringing them closer from an emotional and emotional point of view: ultimately, they will be the story , personal experiences and people-to-people dialogue to convince them. Therefore, it is best to never stop doing corporate storytelling: customer service, therefore, should review the operational strategy of customer service, basing its approach on an engaging interaction full of positive sensations.
Storytelling and customer service
The same approach used by sales can be attributed to customer service. The status of customer does not exclude the definition of a loyalty strategy, which continuously improves the relationship with him: it is essential to continue to win the hearts adjust Business Email List strategy of people – or companies – even if they have already been acquired. Customers, in fact, are natural brand ambassadors of partners with whom they collaborate and enable new and challenging business opportunities to be achieved.
This helps to build customer loyalty
Ensuring that the interest gained some time ago continues to strengthen , consolidating the professional relationship in the years to come . In today’ we talked about corporate storytelling, a discipline from ATB Directory making that initially belonged to the b2c field, which was soon consolidated also in the business to business sector. In every context, it is in fact people who make strategic decisions, which is why we need to work on the positive emotions and sensations that messages generate, with the aim of achieving more and more objectives and opportunities.