We think BNPL will continue to be popular and, if regulat , will be an improvement in that it is a good option for most consumers, whose wallets are likely to be very tight this year.
Social Shopping
With the rise of e-commerce in 2020, many large technology companies have adjust their strategies and enter the e-commerce market. Some of them are Instagram and .
Instagram, which is own by Facebook, announc a number bahamas phone number library of new features this year to support businesses using its platform, including small business tags for stories, gift cards for small businesses, and more.
Instagram shopping is a major channel for business owners, which has been growing on the platform and has recently expand its shopping capabilities to creators. Instagram’s parent company Facebook launch Facebook Shops earlier this year, which allows businesses to create an online store on Facebook for free. This also means business owners can connect with customers through WhatsApp, Messenger and Instagram Direct to answer questions and provide support.
However, one of Instagram’s latest updates
Has not been well receiv by some of the platform’s most popular users. Along with the launch of its new “Reels” to compete with TikTok, Instagram decid to move the belov notification and new post icons to K šířEní Informací O Produktech the top right corner of the app (a harder-to-access location) in order to add the new “Reels” and “Shopping” icons to the bottom of their screens.
Michael, Lead UX Designer at EKM, said: “While I think the buy lead new shop tab was more of a business decision than a customer request, every company has to evolve and Instagram is evolving with the times. Instagram has always been a form of customer engagement, but now you can directly access sales without having to go anywhere else.”
That’s why omnichannel marketing is a powerful tool that larger companies are already leveraging, and why small businesses and independent retailers should do the same.
