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Email automation is a powerful tool for businesses looking to streamline their marketing efforts and boost conversions. By setting up automated email campaigns, businesses can reach out to subscribers at key moments in their customer journey, such as after a purchase or when a subscriber hasn’t engaged with an email in a while. In this article, we’ll explore what conversion rate means and how it can be improved by using automated emails in your email campaigns. What is Conversion Rate? Conversion rate is the percentage of subscribers who take a desired action after receiving your email campaign. This can include making a purchase, filling out a form, downloading a resource, or any other action that you define as a conversion.
How effective your email campaign is at driving action from your subscribers. How is Conversion Rate Calculated? To calculate conversion rate, you need to divide the total number of conversions by the total number of delivered emails, and then multiply by 100 to get a percentage. The formula for conversion rate is as follows: Conversion rate = (Total number of conversions / Total number of delivered emails) x 100 Conversions can include a variety of Uganda WhatsApp Number List actions such as making a purchase, filling out a form, or downloading a resource. Emails refers to the number of emails that were successfully to subscribers’ inboxes. What Are Emails? emails are pre-written emails that are sent to subscribers automatically based on certain triggers or actions.
Businesses can send targeted and relevant content to subscribers at key moments in their customer journey. What is the Conversion Rate of Subscribers Who Received Automated Emails? To determine the conversion rate of subscribers who received automated emails. You need to compare the conversion rate of those who received automated. Emails to those who did not receive automated emails. One that receives automated emails and one that does not. Then tracking the conversion rates of each ATB Directory group. For example, let’s say that you are an online retailer. You set up an automated email campaign that sends a discount code to subscribers who haven’t made a purchase in the last 30 days.