RLSAs stands out from the performance of the rest of the search campaigns. In this example of an online shop, the ROAS and the conversion rate of the RLSA ads have increased significantly. 2. New Audience creation search campaigns exclusively for returning visitors If you use your. RLSAs in a standalone campaign, the target group that sees your ads is already pre-qualified and you can take the risk of including broad match and broader, more generic keywords. Unlike the first variant of using RLSAs, you also have the following advantages: Performance can be evaluated at the keyword and search term level. You can use custom ads and landing pages for returning visitors. Individual use of Smart Bidding with your own ROAS/CPA goals.
The ability to use your own budgets for different
RLSAs. Tip: When doing this, you should not forget to deactivate the RLSAs for the other campaigns and, ideally, even exclude them. You do this by adding your RLSAs to all active campaigns or ad groups Indonesia WhatsApp Number Data with the same keywords and adding a bid adjustment of minus 100%. This will prevent your returning site visitors from seeing the same ads as new site visitors. In addition, you do not bid on the same target group in multiple campaigns, which otherwise makes the analysis no longer possible. Bid adjustment for target groups Bid adjustment for target groups 3. Create RDSA campaigns In addition to the standalone RLSA campaigns, there is the option of linking remarketing lists to a dynamic search ad campaign (DSA) and thus benefiting from the.
Google algorithm google calls this variant RDSA
You can find more ideas for automating your Google Ads campaigns here . RDSA campaigns have better conversion and click rates compared to DSA campaigns, but of course a significantly Thailand WhatsApp Number List smaller target group. When setting up. I recommend that you create a separate ad group for each remarketing list and select targeting for the entire website. In order to use RDSAs effectively. Your website should be well. Optimized (the better a website is optimized from an SEO/UX perspective, the better it will perform with Google Ads). Above all, all subpages should. Have relevant titles and the page content should be filled with detailed texts on the respective topic or product. Only then will the Google algorithm with RDSAs be able to select a correct target page that matches the user’s search query.
