Yesterday I started a series on how to create Facebook Ads for a new project from scratch . I was writing the second part and realized that banner design is a topic that is too broad to be worth a separate post. So said and done.Banners are another key piece for a Facebook Ads campaign. The most important thing is the photo that is used as a base to then add some text as an additional hook that encourages clicking on the ad. It should be noted that only 20% of the image can be covered by a phrase or slogan . It is common to apply some basic rules when choosing photos.
Banner Design Photo rights by Fotolia
Types of photos that work in Facebook Ads campaignsI have realized that creating banners for Facebook Ads is not something that can be easily outsourced. I can usa telegram data create up to 30 variations until I find the “perfect” ad. If there are so many changes, a lot of flexibility and agility is lost when outsourcing this part of the work. As a basis for the banner, I usually use photos with the following characteristics.
Photos of the opposite sex : If it is a campaign for men or women, photos of the opposite sex work well without being overly sexy images. The ideal is to choose “real” characters with a natural physical attractiveness. As we well know, there are as many tastes as there are asses, so you have to try to find out what works best.
Photos with children : photos with children have always what organizing a webinar brings to you if you have a blog worked in the world of advertising. Fortunately, things are no different in Facebook Ads campaigns. An ideal combination in this case would be a campaign aimed at a female audience between 25-40 years old.
Images focused on the gaze and the eye
photos with gazes and eyes attract our attention. These are usually the banners that have generated the best CTR for me in the past. There are studies (which I don’t have at hand) that rich data indicate that the. First thing we notice about a person are their eyes. This is a possible explanation for this “phenomenon.”
Additional tips when designing the banner
The best advice I can give is not to pay too much attention to what is supposed to work. Although I never tire of saying it, there are always some who follow the “tricks” of others to the letter. It is good to start with a recipe, but each person has to create his own sauce to obtain an optimal result.
Avoid overly artistic designs : A Facebook banner should be very simple. What we find visually attractive does not necessarily generate the CTR in the ads as expected. My experience is usually the opposite. The more elaborate and beautiful a banner is, the fewer clicks it receives. Sometimes even those that are “objectively” even tacky work better.
Always use 6 banners : since you never know which photo will work. You have to make the most of the rotation possibilities offered by Facebook Ads. Sometimes it can be a bit of a hassle to create so many variations. But to achieve an optimal result it is inevitable.
