How to set up a Facebook Ads campaign from scratch for a new project

 

I have received many comments, emails and direct questions about Facebook Ads lately. Those who follow this blog regularly already know that it is a topic I have discussed with some frequency given the positive experience I have had through its use. To save myself some work and answer everything one by one, I am writing a post for everyone.

Facebook Campaign Photo rights by Fotolia

This article is not about how to set up a Facebook Ads campaign in general, but about how I do it. Everyone has different experiences and applications, so it is dangerous to think that this path will work for you as well as it did for me.

 

My main objective in a Facebook Ads campaign is to capture leads . I am aware that a user needs time and several positive contact points before making a purchase. I am not looking for immediate conversion , although I have also done campaigns of this type and the results have been as expected: very regular.
It usually takes me about an hour to set up a basic  vietnam telegram data   first version of a social media project . This includes installing the blog with WordPress and creating the first pages. I need to create 3 pages that I will need later:

“Almost there” page that appears when someone subscribes to the problem of starting a free wordPress or blogger blog  remind them to confirm their subscription in their email. I use double opt-ins because it reduces the number of complaints from people who don’t remember they subscribed to your list and think you’re spamming them .

“Thank you for subscribing” page to which the user

will be redirected once they have confirmed their subscription  rich data  by clicking on the link in the email they received in their inbox.Page with the “Legal Notice” to comply with legal requirements when publishing online content of a commercial nature. When personal data is collected, it is key to put a link and a message below the form such as “by subscribing I confirm that I have read the terms of use” or similar.
Rankingbull’s “Thank you for subscribing” page additionally contains exclusive content for subscribers

2Create a list with Aweber
For each project I set up, I usually have a separate subscription list. You have to follow the process provided by Aweber, which consists of 3 simple steps.

List owner information : This is where you simply enter your address, name and email address. This information is included at the end of each mailing.
List name and description : The name of the list that you will see within your Aweber account and a message with a description of the list that will only be seen by those people who want to unsubscribe.
Setting up a subscription confirmation email :

The bad thing about Aweber is that you can’t use accents because otherwise it converts them into strange characters. Also, part of this email is not editable and no matter what you do, it comes out in English.

 

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