Are you more of a Team Instagram, TikTok or Facebook loyalist? Today, social media is the rhythm of our lives, and while some people rush to social media as soon as they wake up, others spend their entire night there, or both.
Find out in this article how much time is spent on each platform, which ones are most popular in France and around the world, the habits of Internet users, etc.
You will also discover which country is most addicted to social media and the internet, as well as the reasons that push us to stay online for so long!
Social Media Usage Worldwide in 2022
Social networks and mobile
Of the 7.89 billion people in the world, 5 billion are bc data brazil online, or 63% of the population. It should be noted that of this last percentage, 92.4% use their phone to surf the Internet. The mobile remains the most used device to access the web.
Social networks and frequency of use
On average, 58.7% of the world’s population uses social media at least once a day. Globally, Internet users spend an average of 2 hours and 29 minutes on social networks. This is 7 minutes more than in 2021.
As for French users, they spend an average of 1h46 per day, just like their Italian and German counterparts. Note that Nigeria is the country that spends the most time on social networks with an average of 4h49 per day.
Successful social platforms
Today, there are more than 2.9 billion people worldwide who landing page to manage appointments use Facebook every month and 2.56 billion who use YouTube, considered more of a social media.
In the TOP 3 of the most used social networks, we of course find Facebook, YouTube, and WhatsApp, closely followed by Instagram, WeChat and TikTok.
The most visited sites and applications on the Internet concern chats and messaging for 95.7% of users. Social networks follow closely with 95.2%. YouTube stands out as the most visited social media, according to Semrush’s ranking in February 2022, ahead of Google and Facebook.
Social media usage in France in 2022
Social networks in France and frequency of use
Did you know that 6 out of 10 French people visit messaging thailand data and social networks every day? Overall, in 2022, 53.5 million French people connected to the Internet, or 84.7% of the population. That’s huge! Note that Internet users spend an average of 45 minutes each day on social networks and messaging. However, there are disparities depending on age groups.
We also analyse a high daily traffic on Facebook, even if the social network is losing ground among 16-18 year olds. The most remarkable progression remains that of TikTok, with a daily audience that has quadrupled in 2 years!
Mobile applications, still in vogue!
Mobile application downloads (excluding games) in France are always informative in relation to Internet users’ usage, but also on the evolution of their consumption and their lifestyles. We see that social networks occupy an important place in the lives of Internet users, in particular WhatsApp, TikTok, Instagram, Facebook and Snapchat which are in the TOP 10 of the download ranking.
In France too, mobile is king!
To browse social networks and more generally the Internet, the smartphone is widely preferred in France, ahead of the computer and the tablet. Note that the connected television is in 4th position, as a hardware support for navigation. It is the only device with smart home equipment to progress in the world and in France as an entry point for Internet navigation.
According to the numbers in this article, just over half of the world’s population uses social media. Facebook remains the most popular platform, and audiences that follow a brand on these media are more likely to visit its website and become customers.
