Testimonials are a great way to build trust and credibility with your audience. But sometimes, the term can seem a little ambiguous.
The word “testimonial” has multiple meanings depending on the context, amazon database and has close relatives in the field of marketing.
This blog explores the different meanings of the word “testimonial” and offers some synonyms for use in marketing.
Definitions of testimony
Here is a table showing different definitions of testimonies from different dictionaries.
Definition of testimony Dictionary
A statement attesting to the benefits received Merriam-Webster
A character reference: letter of recommendation Merriam-Webster
An expression of gratitude: tribute Merriam-Webster
Test, testimony Merriam-Webster
A statement about the character or qualities of someone or something Cambridge
A formal written description of someone’s character and qualities given by a former boss Cambridge
A formal written statement about the qualities of a product or service Cambridge
Proof that something exists or is true Cambridge
A sports match in which part of the winnings are given to a player or his family Collins
A written or spoken statement in which someone says that they have used a product or service and liked it. Britannica
A written or spoken statement that praises someone’s work, skill, character, etc. Britannica
Here are some more words that are associated with testimonies. They come from the various categories and contexts mentioned above.
Synonyms for testimony according to the Thesaurus :
Recommendation
Reference
Judging by the list above, testimonials are a big thing!
We believe this too, which is why we have created an amazing tool to collect and use testimonials.
Why not take a look?
Alternatives to testimonials in marketing terms
We have explored the different meanings of testimonials. Ultimately, want to write a guest post? here are our writing guidelines we want to focus on the marketing field.
The idea of testimonials is to show what your satisfied customers say about your business .
There are multiple alternatives to testimonies that fit the same purpose.
Let’s look at some examples
Review
Not all reviews are testimonials, but some testimonials can be reviews.
We have a separate article exploring the difference between reviews and testimonials , but in a nutshell:
Testimony Review
Exclusively positive An honest opinion, whether positive or negative
Planned and intentional Spontaneous
What they have in common is that they are both user-generated content, singapore number More about testimonials yet they are valuable to the business.
