UX and UI design play a key role in the success of a company’s digital marketing strategy. Unfortunately, there is still a lot of confusion as to what these terms mean or how they should be used to achieve the much-desired performance. How many times did you click on a link and it took too much time for the site to open? Or did you access a page and simply couldn’t read what was written or essential information such as the company contact was missing? These are just two examples of unpleasant experiences that often leave the user feeling upset. This is where the UX and UI design comes in, which is not only about making the site look good, but also performing well and offering a good user experience. In this article, we’ll talk about how to achieve design and performance with UX and UI.
The Essence of The UI Is the Visual Interface.
Basically it is about how the user feels while using the digital product or service offered by a company. In practice, the UX takes into account the emotional part of the user, thinking of a browsing experience that generates satisfaction rather than frustration. The expression UI means “User Interface”. The idea is to guide the user while they use the digital platform or the website. In general, the UI is related to the graphical part of the website, offering a friendly Cambodia WhatsApp Number Data experience to the customer. Ensuring an intuitive navigation through buttons, stylized menus or any other element that facilitates the user’s interaction with the website.
Reasons to Invest In UX And Ui Design Techniques
In other words, if users have difficulty finding any information they want or. Face any problem when filling out a form or loading a page, they will certainly close. The browser and never return to this company’s website. If the site does not guide users through the interface correctly, it is unlikely that they. Will take the right action and thus the sales objective will not be achieved. Think of when you enter a confusing site and find nothing you need. This is a classic example of a poorly made UI, which can be very expensive for the company. As the visitor’s ATB Directory first reaction is to leave the site and look for another one that offers a more pleasant experience. It’s important to keep in mind that the UI directly affects the UX.
