The editor puts his love of words and his taste for well-crafted sentences at the service of your written communication.
But between web editor, print editor, copywriter or even UX Writer, it can be difficult to choose the professional who meets your needs!
So to better understand the profession of editor, we take stock of the qualifications and the different areas in which this writing professional can help you.
The skills of a good copywriter
The job of a copywriter is to write captivating and enjoyable texts for their client , with the aim of conveying the information or message that the client wishes to convey to their clients and prospects.
Beyond his great mastery of linguistic rules (essential for impeccable spelling and syntax!), our writing expert has many other skills such as listening, curiosity and rigor. He also has a great capacity for adaptation in order to produce texts faithful to egypt phone number library the image of his client with a tone adapted to his target readers (to learn more about the tone of a text “Why is the tone of a text fundamental?” ).
A good writer will therefore know how to put your ideas into shape and put forward your values and your products in writing.
The different areas in which a copywriter can intervene
Depending on the communication medium on which your texts are intended to be published (website, blog article , commercial brochure , photo report , magazine, etc.), you will work with a writer specializing in the web or the written press.
To optimize the visibility of a website , you will call upon a professional web editor who knows the natural referencing (SEO) criteria set by Google (to learn more about SEO “How to optimize your natural SEO?” ).
The web editor can also offer you the integration
Your blog articles or product sheets on your CMS, or even Community Management which will help improve your positioning in search engines (to find out tangier love comes at the speed of light more about the CM “Boost your SEO with Community Management” ).
As search criteria increasingly move towards user experience (SXO) , we are seeing the emergence of new profiles of writers specializing in UX aub directory Writing (User Experience Writing). The UX Writer will aim to convey a clear and useful message in a minimum of words to create interaction with the Internet user.
