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Category: Phone Number Data

  • Who do you trust in real life contact you have to

    Intensity: Trust also grows faster and stronger (or is broken) in crises. Anyone who trusts a person and is right will trust more afterwards. Even in normal life, we trust some people more than others. The more often and the more intensive these demonstrations of trust take place, the faster trust is built. Groups of people who met in exceptional situations and, for example, fought for survival on a deserted island for two weeks after a plane crash (I’m exaggerating slightly), probably trust each other more than distant colleagues in a company who have only met once a week for five years meet in the hallway. It is important to understand this human mechanism because this is exactly how the Google algorithm works.

    This makes it possible for both small brands

    with few touchpoints to move up in the rankings over a period of years – but also large websites with an international marketing campaign within a few months. The more contact, duration or intensity, the Kuwait Phone Number Data better. How can Google specifically measure whether my website is trustworthy? It is important to know that such a measurement is not enough, but that Google must repeatedly “perceive” all positive signals. Because only when you have seen each other more often do you really trust each other – like in real life. So it’s not enough if search queries only skyrocket in June 2021. It is ideal if you stay high or rise continuously for months or even years.

    The following factors are certainly not all

    Phone Number Data

    Evaluated – but these are my guesses as to what Google might be looking at . External factors Search queries for the brand or domain name are a simple signal to measure the awareness of a brand. Trustworthy German Phone Number websites are mentioned often – in forums, social media, other websites and elsewhere on the web. Trusted websites are often linked – and here again from trustworthy websites. The more trust the linking site has, the better for you. Good websites are often visited directly, with so-called type ins – i.e. when someone directly enters Seokratie.de to see if there is anything new with us. Google can evaluate this really well with Chrome and Android.

  • Trick that used to give new domains automatic

    In addition, fresh domains were generally indexed extremely quickly by Google, no matter how many. Said SEO (I only know the story, not his name) found out that this also applied to new subdomains, for example Purzelbaum.Seokratie.de. Unlike a domain, you don’t have to buy subdomains; you can register them and turn one domain into billions of subdomains. No sooner said than done and this SEO earned a fortune with around five billion (!) subdmains. At that time they made up a quarter of the Google index until this gap in the algorithm was closed. However, that took a good month. Google is now very careful about the prevalence of such results and wants to avoid flooding the index with spam.

    Various security mechanisms have been installed

    For this purpose. Two main mechanisms against spam Flags: So-called flags always go up when something unusual happens. Imagine this as a program that acts like a linesman. As soon as he notices something Korea Phone Number Data very unusual, he raises the flag as a signal, this is the flag . A search quality employee or an engineer then takes a closer look at the whole thing. Irregularities in user behavior, strange results, accumulations and anything unknown gets a flag. If possible, the relevant employee will try to process this anomaly so that it can no longer occur. In this way, not only the individual case is solved, but also all future cases. Trust

    A domain not only has to actually meet the

    Phone Number Data

    Requirements for a good ranking, it also has to have a certain level of trust. As in real life, trust cannot be achieved overnight, you have to earn it. How do you earn trust? If Amazon, MediaMarkt or another large France Phone Number electronics retailer includes the iPhone in their shops, then they rank in the top 10. Sometimes we at Seocracy get the question as to why MeintollerOnlineShop.de (their own shop) is not at the top. Even if everything were great in terms of SEO and usability – which it usually isn’t – it’s easier for you to rank as a big brand . Some online marketing managers then give up in frustration and turn away from SEO. But is that also the case? It depends on! Perhaps it is important to use real life as an example to understand the trust algorithm.

  • What is your experience with responsive search ads

    Are you doing everything right in terms of SEO and still not ranking like the big guys? Then it could be that Google doesn’t trust you enough. Why do “the big” websites often come before “the small” websites and what mechanisms are behind TrustRank, Google Authority, popularity or even trust? In addition to wild theories, this blog post also contains practical tips: How can you ensure that your website gets more trust and better rankings? Trust Trust is sometimes difficult – but it is a cornerstone of Google’s algorithm. Disclaimer: All algorithms presented here are just guesses and theories on my part, which I have put together in over 13 years as an SEO.

    While Google itself rarely but at least

    Talks about backlinks, this part of the algorithm is completely hushed up. But I know that it has to exist in this or a similar form – my observations from more than a decade of SEO simply confirm that. Specifically, Trustrank has been around as a patent since 2004. At that time, the patent India Mobile Number Data was about the fact that it was sufficient if you manually select the 200 trustworthy sites on the web. Then you look at what these “trusted” websites link to. In theory and practice, the trust rank established in this way is highly effective and sorts out the vast majority of web spam. Because a trusted website usually does not link to a spam site. But in my opinion, trust is much more today than the link-based trust rank of 2004. Contents Why does Google need Trust.

    Two main mechanisms against spam

    Phone Number Data

    How do you earn trust? How can Google specifically measure whether my website is trustworthy? External factors Onsite factors Topic factors How do you get more trust on Google? Do individual URLs also Estonia Phone Number have trust? When will you get more trust from Google? Why does Google need Trust? Google wants to provide its users with the best search results, because the success of the search engine depends on this. Of course, SEOs know that there are algorithms behind the rankings that can be optimized or manipulated. It is therefore crucial that Google maintains control here and that no domain suddenly receives unjustifiably high rankings. Because if the search results deteriorate, it costs Google reputation and money – measurably. In the early days of Google, there were various tricks to quickly get good rankings.

  • Evaluation of the ad formats ETA & RSA The

    Overall, our experience shows that it can definitely be worthwhile to use RSAs in your account. However, there are also examples in our customer portfolio that show that extended text ads and sometimes evaluation of the ad even the outdated “normal” text ads achieve better performance than responsive search ads. Accordingly, no general conclusion can be drawn from the fact that responsive search ads always perform better. Rather, their success depends on the industry and the website. However, what is always worthwhile: setting up RSAs and testing them.

    Ultimately, the numbers speak for themselves

    RSAs with poorer performance There are certainly cases in which responsive search ads have poorer performance. Optimizing RSA The optimization of responsive search ads is supported by Google Ads directly in the Google Ads account. If you want to take a closer look at the performance of an ad, the asset Hong Kong Phone Number Data details and combinations can be easily evaluated. Evaluation of responsive search ads To evaluate the ad, simply filter for the ad type Responsive Search Ads under the “Ads” tab and call up asset details. Asset details of the ad Under the “Assets” tab you can view the delivery and performance of the individual components. Asset combinations of the display In addition to the assets, you can also view the combinations that have been controlled.

    As soon as you edit a responsive search

    Phone Number Data

    Ad in the interface, Google – as described above – automatically evaluates your ad according to the school grading system and gives recommendations on how you can improve it. Measure ad China Phone Number effectiveness The ad effectiveness provides information about Google’s rating and also tips to improve it. With these tips you can derive targeted to-dos for optimization. This condition is not static. In the interests of ongoing text optimization, you should go through and implement these tips regularly, for example monthly. Our recommendation for dealing with RSAs: Test, test, test! You can only judge after implementation whether responsive search ads will help you achieve better performance values ​​in your Google Ads account or not.

  • To have further variations, multiple call-to-action

    What are their advantages? Google also relies on automation with Google Ads in order to (according to itself) achieve higher performance with less effort . In detail, it is the areas of Smart Bidding and Smart Creatives that Responsive Search Ads belong to. You can read about these and other facets to have further of automation in Google Ads here: “Google Ads automation – 8 tips on how to make your campaign successful” . Google’s recommendation to add responsive search ads to your. Measure and we have to rely on the information provided by the tech giant. Due to the higher proportion of auctions. Not only more clicks but also more potential customers are reached. 18,000 subscribers can’t be wrong.

    Google Ads account can also have a positive

    Effect on you – at least in terms of more frequent display – and indirectly through the lower costs for the click with a better quality score. With responsive search ads, the ads are adapted to the user in order to Greece Phone Number Data achieve the highest possible click rate, which static ads cannot achieve to the same extent. Here, not only the user’s history is used as a signal, but also, for example, the location and screen width of the device on which the search query was carried out. According to Google, the entered keyword also takes part in more auctions by matching the ad title and keywords.

    However, this advantage is difficult to

    Phone Number Data

    You don’t want to miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox! Subscribe now Performance of responsive search Canada Phone Number ads An evaluation from our customer portfolio with a data set of 1.5 years shows that, on average. The responsive search ads actually achieve better performance across accounts than the expanded text ads. Both the click rate (“How often are the ads clicked on. And the conversion rate (“How often is a purchase made / a lead closed after clicking on an ad. Are significantly better than with traditional text ads.

  • To create a responsive search ad you need to

    Ideally, you work with the maximum number of 15 titles and four descriptions, as the possibilities for variation increase with each additional asset. If certain text modules should always. Be in the same position, they can be fixed at this position. Fixing a title at position. When editing responsive search ads. Titles or descriptions can be fixed at a position. You should pay attention to to create a responsive this when creating responsive search ads It is often not entirely clear what makes a good or very good responsive search ad.

    When creating it, Google will help you with

    An evaluation of the ad effectiveness and also with tips to improve the ad. Ad effectiveness evaluation When editing the ads, the effectiveness of the ads can be checked and suggestions Germany Phone Number Data for improvement can be accepted. In addition to the recommendation to use as many text modules as possible. It is important to include at least one of your keywords in the ad title. You should also avoid repetition and text the ad titles and descriptions as individually as possible. It’s best to choose the headlines so that it makes no difference in which order they are played.

    Above all, avoid running text across multiple

    Phone Number Data

    Titles, as the automatic variation could result in ads that no longer make sense. Headlines delivered variably Example 1: In this example. The headlines are chosen so that they make sense in any order. Headlines with running text Example. A continuous text was used here Cambodia Phone Number that makes no sense due to the variable position delivery of the headlines – so it is not recommended. In addition to your own brand and, if applicable, the product. The headlines should contain further information on the topic, approaches to solving the problem of the search query and also call-to-action texts. In some cases, it might make sense to pin the brand or product in. The first position and the call-to-action in the second or third position. This way you ensure that the brand or product name is always displayed and the call to action is not the first priority.

  • The new ad type was first released by

    The introduction of responsive search ads was a further step towards automating ad copy. Since the beginning of , the importance of RSAs has increased again. As only responsive text ads can be created in the Google Ads interface. Nevertheless, at Seocracy we continue to work with the new ad type was expanded text ads and additionally with RSAs. You can still upload expanded text ads using the “detour” Google Ads Editor. Another workaround would be to select an ad group in the interface and create a responsive search ad. You can then switch to conventional text displays when creating the text modules.

    Expanded text ads can still be created via the

    Google Ads Editor. Expanded text ads can still be created using the Google Ads Editor. With responsive search ads, you can France Phone Number Data store up to 15 headlines and four descriptions in your Google Ads account, which are then combined in the best possible way by Google using machine learning. Incidentally, the format of the RSAs in Google search results is exactly the same as that of conventional text ads – so you cannot tell from the search results whether they are RSAs or expanded text ads. How the different text assets work best alone or in different combinations can be evaluated in the Google Ads interface. How do responsive search ads work.

    According to Google, the best ads are provided

    Phone Number Data

    From the various text modules of responsive search ads: at the right time and for the right customer. The whole thing works using machine learning. Due to the immense amounts of data available to the Brazil Phone Number List search engine, Google selects and combines the supposedly best building blocks based on the users’ respective search intentions. The text modules are also optimized based on the screen width of the device. The more data is collected in the respective Google Ads account, the better responsive search ads will work. The recommendation for optimal results is to use two expanded text ads (ETA) and one responsive search ad (RSA) per ad group. Up to three RSAs would be possible, but thanks to the automatic selection of text assets, it is sufficient to work with one RSA.

  • I come from a time when even a poorly designed

    Nowadays something like that is simply no longer possible. Even with the best links, a site can no longer achieve truly first-class rankings if users are not satisfied with it. Conversely, you can achieve a great ranking without links – but with great content. Karl Kratz showed this a few years ago and we have seen it again and again with many other projects. For me personally, the answer is clear – on-page SEO is much more important. Google says the same thing – but of course also out of their own interest in not wanting SEOs to do link building.

    For me it’s mainly about the mindset that changes

    When you’re almost only concerned with the quality of a website and on-page. Of course, you get better and better at it – and at the same time you work completely cleanly and without violating Google guidelines. If you only concentrate Denmark Phone Number Data on on-page SEO for a few years, you will be much fitter than if you also did link building on the side. Nevertheless, you can take a link or two with you if you can get it, it meets you halfway and as long as it meets the guidelines. A good link never hurts.Text Ads, Expanded Text Ads and Responsive Search Ads. In the world of Google Ads, there are more and more different ad types. But what’s behind it.

    What exactly i come from a time are responsive search ads and

    Phone Number Data

    How do they work? Learn more about the functionality and value of Responsive Search Ads in your Google Ads account in our blog post. Text modules become With RSAs, text modules are put together variably by Google and delivered as Belgium Phone Number List a text ad. Contents: What are Responsive Search Ads? How do responsive search ads work? You should pay attention to this when creating responsive search ads Why should I use Responsive Search Ads? What are their advantages? Performance of responsive search ads Optimizing RSA What are Responsive Search Ads? Responsive Search Ads (RSA) are a form of text ads introduced by Google in .

  • Still happens today in forums or on other websites

    Don’t miss any more posts: THE newsletter in online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Click here for the registration form. Spam Blog comment and forum spam is annoying! Which links are good? Should you even do link building? Today I am firmly convinced that you no longer have to do it . There are two types of links that you should have today: Links that you get voluntarily Links from relevant web catalogs and directories.

    The first kind of links are the best Assuming there

    Is an association of knitwear manufacturers, you should be listed there. Or you can voluntarily receive a link from a forum for knitting professionals. You don’t have to worry about such links, they come automatically. But if you have the chance to Oman Phone Number Data get hold of such a link, then of course you can always take them with you. The second case is links from really good business directories. There are certainly not more than five for your industry. It’s worth making an entry here, especially for local findability. Not only is the link important, potential customers also like to use such directories.

    Link cleanup still happens today Even if you don’t do link

    Phone Number Data

    Building, you should keep an eye on your links. Because bad links can damage your website. As a rule, you have nothing to worry about if you have never done link building before. Although every website has a certain number of spam links, even through no Australia Phone Number List fault of your own, these usually do no harm. However, sometimes there are bad competitors who put spam links on their own site – in this case you should take action. But that is very unlikely. Video: What is Offpage SEO? I’ll explain to you in this video which 3 off-page methods still work well. What is more important? On-page or off-page SEO? Although both are important to have a good ranking, the importance of backlinks has decreased over time. It’s not that they’re worth less – but other factors have increased in weight.

  • Commercial automation: how to automate your business in

    Have you ever thought that investing in commercial automation could be one of the best ways to attract more customers and increase revenue in 2023? Understand the benefits of automating your business with technologies for restaurants and stores, and where to start doing this. There are many tasks in your restaurant or store that require time or effort. But can be automated — that is, delegated to technology . This way, you and your team stop worrying about these tasks and focus on other, more important demands . Strategic issues such. As gaining new customers. And retaining them, or how to increase your revenue and profits. Furthermore, commercial automation allows you. To perform day-to-day tasks more quickly, which has a direct impact on customer satisfaction.

    Commercial automation for small and large companies

    Process sales with the help of a POS system , so that your customer pays faster and there are no queues at the cash register in your store or restaurant, for example. That said, even essentially physical and traditional businesses that is, that Thailand Phone Number Data do not work in the digital environment can benefit. From commercial automation to better serve their customers. In reality, this is already a demand from consumers, who are used to being served. In this way. But perhaps you already know that it’s important to automate your business with technologies for restaurants and stores — and you’re just wondering how to do it . Or, if it is possible to have these technologies without large investments. These are the questions we will answer in the next paragraphs.

    Phone Number Data

    The main technologies for restaurants and stores in

    Good reading! Check out more management and technology tips for restaurants, bars and stores In summary, commercial automation encompasses various technologies and equipment used to automate processes in stores, restaurants, markets and other establishments. This includes everything from POS (cash front) systems , ERP management USA Phone Number List software , to complete self-service solutions , where the customer processes and pays their bill alone. As we have already explained in another article here on the blog , anyone who thinks  a lot of resources to invest, is mistaken. In fact, they are increasingly accessible, with adaptable solutions for all types of business.

  • Advantages of having a POS system integrated with delivery

    What are the advantages of having an integrated POS system in a restaurant that mainly works with delivery? Lots of! These systems integrate orders, enable better sales control and optimize work in general. Understand how POS for delivery works and the benefits of adopting this technology in your establishment. To open a restaurant , you need stoves, ovens, countertops, pans, utensils, tables, chairs… —and, of course, you also need a cashier . After all, it is at the cashier that the customer will make the payment, so that you can earn money from the restaurant’s sales. With the development of technologies for restaurants , old cash registers have been transformed into modern and practical POS systems — an acronym for “point of sale”. In short, these systems record products sold, process payments and can integrate sales data with other sectors, such as inventory and finance.

    What is a POS for delivery and how does it work?

    In practice, POS systems digitize the entire sales routine , making the work much more practical and assertive. However, from this description, you can imagine that a POS system would only be useful in those restaurants that have a physical cashier areal” counter, to serve the consumer in person. After all, in food delivery , payments are Taiwan Phone Number Data made via the app or at the time of delivery, always at the customer’s home. This idea could not be further from reality, however. Having a POS for delivery is even more important than in physical stores for reasons that we will explain in the next paragraphs. Continue reading to understand how.

    Phone Number Data

    Advantages of POS for delivery in practice

    POS for integrated delivery works and what are the benefits of adopting this technology in your restaurant. Check out more management and technology tips for bars and restaurants What is a POS for delivery and how does it work? In the end, regardless of how the order arrived at your restaurant —iFood, Rappi, WhatsApp, in person, drive-thru sales are salesright? In this sense, having a cashier is essential to process any order UK Phone Number List correctly. Of course, it is important to differentiate between methods, but it is also essential to have. The POS for delivery allows you to do this, as it integrates the POS system and ordering applications — from iFood and Rappi, to our own apps, developed on platforms such as Delivery Direto.

  • Cloud System: what it is, how it works and its benefits

    You may not know this term, but you have certainly used cloud systems in your bank, accountant or other services. Many large companies have already adapted to offer the advantages of online systems to their customers — so how about doing the same with your restaurant or store? Understand how cloud commercial automation systems work and what benefits you can have by adopting them in your establishment. To understand what a cloud system is — or an online system, as you prefer — it is interesting to make a comparison with your “competitor”, so to speak. Local systems are traditional software (computer programs) that you install on your equipment and use right there, saving the files in the equipment’s own memory. Cloud systems are not installed, nor do they save files on the computer — they work entirely over the internet.

    The advantages of cloud systems

    All files are saved on company servers , which can be anywhere in the world — and which can be accessed from anywhere in the world, as we will explain later. This data is protected by password and other security protocols, which makes it less vulnerable than data saved on a regular computer. The truth is that cloud systems or online Switzerland Phone Number Data systems are already part of most people’s daily lives, even if they are not familiar with the term. If you use a tool like Google Drive, iCloud or even Canva, then you. Already use cloud systems. Also think about banking, accounting, carpooling apps… All these services are already in the cloud. What you may not know is that there are also online systems for stores and restaurants, right? So, continue reading to understand how they work and the benefits of adopting them in your restaurant.

    Phone Number Data

    How does a cloud system work?

    Check out more management and technology tips for restaurants  After all, what is the cloud? When we talk about commercial. Automation in the cloud , many people are. that this system works over the internet. In other words, it is not there, on the computer but on UAE Phone Number List servers. Like any website or app that you access over thewith the system. This is one of the advantages of cloud systems. In fact: you no longer need powerful computers to install programs or process data. Everything is done on the companies’ server and you only need to access the system via the internet. This can even be done on a cell phone or tablet. DFor example.