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Overall, our experience shows that it can definitely be worthwhile to use RSAs in your account. However, there are also examples in our customer portfolio that show that extended text ads and sometimes evaluation of the ad even the outdated “normal” text ads achieve better performance than responsive search ads. Accordingly, no general conclusion can be drawn from the fact that responsive search ads always perform better. Rather, their success depends on the industry and the website. However, what is always worthwhile: setting up RSAs and testing them.
RSAs with poorer performance There are certainly cases in which responsive search ads have poorer performance. Optimizing RSA The optimization of responsive search ads is supported by Google Ads directly in the Google Ads account. If you want to take a closer look at the performance of an ad, the asset Hong Kong Phone Number Data details and combinations can be easily evaluated. Evaluation of responsive search ads To evaluate the ad, simply filter for the ad type Responsive Search Ads under the “Ads” tab and call up asset details. Asset details of the ad Under the “Assets” tab you can view the delivery and performance of the individual components. Asset combinations of the display In addition to the assets, you can also view the combinations that have been controlled.
Ad in the interface, Google – as described above – automatically evaluates your ad according to the school grading system and gives recommendations on how you can improve it. Measure ad China Phone Number effectiveness The ad effectiveness provides information about Google’s rating and also tips to improve it. With these tips you can derive targeted to-dos for optimization. This condition is not static. In the interests of ongoing text optimization, you should go through and implement these tips regularly, for example monthly. Our recommendation for dealing with RSAs: Test, test, test! You can only judge after implementation whether responsive search ads will help you achieve better performance values in your Google Ads account or not.