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  • Your URL is ranking for the wrong keywords

    This is very similar to the first example. Often there is simply no other suitable site for the keywords and/or your. URL is not optimized precisely enough for your actual keyword – or it is simply still too competitive. This is especially the case if your site is still brand new. Then it may make sense for you to first focus on keywords that are less searched for but are 100% relevant, for example “organic horse feed” instead of just “horse feed”. I also recommend that you rely on content marketing to become a brand for Google and your potential customers and to create trust. Conclusion Many roads lead to Rome – or to the right landing page. I think there is often no one concept because many factors come into play, including.

    Your willingness to take risks The sales relevance

    I always find it exciting to think about a course of action, see the measures take effect and observe the rankings. What do the other SEOs out there say? Do you have any other concepts. And one last word: With all the optimizations, don’t forget that you’re primarily Greece Telegram Number Data optimizing for users, not for Google. *These are real examples, but the keywords and industries have been changed so as not to allow any conclusions to be drawn about our customers. Cover image. How can we help you ? Let’s talk to each other free of charge & without obligation Your contact person: Julian Surname* E-mail* URL phone News Related articles 12 reasons why your online shop doesn’t rank well 12 reasons why your online shop doesn’t rank well August 18, 2016 You have products, you have an online shop – but somehow the Google rankings don’t come about. Why is it? Today I’ll give you 12 reasons why the problem could be.

    Not all of these points are essential for a good

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    Ganking – but taken together they can be! Continue reading ” SEO checklist: 56 measures for your site SEO checklist: 56 measures for your site April 27, 2018 SEO is a broad field. So that you don’t lose track of all the optimization measures and possible pitfalls, we have put together an SEO Malaysia Email List checklist that will make your way through the search engine jungle easier. Continue reading ” Link exchange for stupid people: destroy your website! Link exchange for stupid people: destroy your website! July 29, 2011 Well, I haven’t blogged in a long time. I’ve given up my crazy life and no longer work from home, but have rented a chic office in the Munich technology center. Since I had to carry a lot of things around and have only had internet for a short time, I can only now really get started again. By the way, we are also taking. Such double rankings are a nice thing: more attention in the search results! But not everything that glitters is gold. On the contrary: this can often even be a disadvantage.

  • Of course a hard move can also work without

    A few days or weeks until Google accepted the category as the new proper landing page was too high. Example: Instead of the magazine, a category should rank The second case is a little trickier. Of course a In this case, it’s about a transactional keyword. Such as “horse halter For those of us who don’t know: a horse halter is used to lead or tie a horse. But instead of the SEO landing page, an old magazine article about the production  of Horse halters, especially constant, at some point alternating with the landing page, but always on page 2: URL switcher example Initial situation: Magazine and landing page compete with each other and always take turns ranking.

    At the same time, in this case there was also

    A third page, a category page for horse halters. Actually, this third URL is the desired target page for the transactional ranking – but unfortunately it doesn’t rank at all compared to the status quo: Procedure Germany Telegram Number Data for new ranking What was done and what did it achieve. We optimized the SEO landing page, adopted relevant text content from the magazine & forwarded the magazine article. We optimized the category taking the SEO landing page into account and redirected horse halter-buy to /horse halter.

    The main thing that changed here was

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    The ranking page (SEO landing page instead of a magazine). By implementing the second measure, we were able to achieve a relevant improvement: From page 2, we were able to climb to positions 5 to 6 and Korea Email List then to positions 2 to 3 with the keyword “horse halter”, although not quite consistently. The ranking for “Buy a horse halter” also remained! The free SEO course from Seocracy Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. At the beginning of the free subscription you. Over 83,000 subscribers trust us. Click here for the registration form. Timeline snippet mitigation and 301 redirect With the go-live of the third measure. Both keywords were improved even further. But it took around 4 weeks before the significant improvement could be seen.

  • Caution Check beforehand Are there other

    Redirect from the wrong page to the right one. Of course, this only works if the wrong page is not needed for technical caution Check or UX reasons. The hard work: Change any existing backlinks. Example: Instead of the homepage, a category should rank A very specialized online shop has been ranking in position 1 for its main keyword horse feed for years, including its homepage. All categories and the website structure follow this topic hierarchy: Old URL and keyword structure Before the range expansion, the structure was still in order Initial situation: range expansion This shop is now continually expanding its range, so that the previous structure, which was purely geared towards horse feed, no longer fits. He now also wants to offer dog and cat food.

    The structure of the website and therefore

    The desired keyword structure also changes accordingly. The home page should rank best for animal feed, no longer for horse feed, which is now shown in one category: The goal: The homepage should rank for the France Telegram Number Data new keyword animal feed , the (new) category for “horse feed” and if possible without any loss of sales in the transition period. Provoked keyword cannibalism The switch here was not without danger, as the keyword on the homepage was also the traffic and strongest no-brand keyword. So we proceeded very carefully here in order to take as little risk as possible. To do this, we deliberately provoked keyword cannibalism: The new category has been optimized in the content & snippet, as well as in the internal links to horse feed .

    At the same time, the homepage has retained

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    Its text and snippet. Which has also been optimized for horse feed . As soon as the new structure was online, we monitored the rankings: When does the new category for horse feed start generating impressions in Japan Email List Google Search Console? Admittedly, this actually took a few weeks, but eventually both URLs started ranking.  When the new URL remained in this position, the next step came: de-optimizing the home. De-optimization of the homepage. All keyword focus on the homepage was shifted away from horse feed and towards animal feed. Snippet replaced New homepage text (only minimal use of horse feed ). If using horse feed , then link to the horse feed category. The result The keyword transfer took a few weeks. But the high-turnover keyword was in the top positions the entire time.

  • Here you discover, for example that the server

    Assessment Now you have probably found many aspects of the website you are looking at that are not optimal. The most important thing now is their prioritization. The effects play a big role here: Basic technical problems prevent the most beautiful content from ranking well. A clean technical here you discover page base is an often underestimated basis for further SEO efforts. Clean technology, on the other hand, is of no use if there is hardly any meaningful content and text on the page and search engines therefore cannot understand what it is about. Even if the page focuses on inappropriate or too general keywords, you cannot achieve good rankings. A confusing or dubious-looking page, in turn, deters users – this not only prevents the page from bringing in meaningful leads and conversions, but in the long term it also worsens the rankings due to negative user signals .Which SEO doesn’t know this.

    There’s this one great keyword that really

    Generates traffic. It ranks with this keyword, so everything is fine, right? But, no, sometimes there is a small catch: the “wrong” page simply ranks: a blog post instead of the product page or category, advice Denmark Telegram Number Data content instead of the conversion-optimized SEO landing page. Lost hops and malt? No, there are one or two measures that you can implement. Help, the wrong URL is ranking What to do if the wrong URL ranks? Possible causes Hey, cheer up, at least you’re already ranking for your keyword! So now it’s about transferring the often very good ranking to another URL. But why does the wrong page sometimes rank? I think it’s mostly these reasons: The wrong page is (often unconsciously) optimized for the keyword (text, snippet, internal links), while the right page has been neglected in this regard.

    You can find tips for optimizing

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    Texts in my article about SEO texts . The search intent of the keyword is better achieved on the supposedly wrong page. The pages are too similar. It’s not clear to you yet which URL should rank for which keyword? Then it’s best to read this article about the keyword map or watch the video Italy Email List from my colleague Nora: Possible actions In principle, there are a whole range of sensible measures. Depending on the initial situation, willingness to take risks and time, different methods are available, some of which can be combined or take place one after the other. These are, sorted from little risk to more risk: Optimization of internal linking (number, position and keyword link text of incoming links) Defusing the content and snippet of the wrong page while optimizing the right page. You can move corresponding sections of text from the wrong side to the right one. De-indexing the wrong URL.

  • Therefore focus first on the points with a high

    URL types are affected (a specific directory, only PDFs. URLs with parameters, etc.), whether there are relevant URLs or whether you discover URLs that you didn’t know existed. 18,000 subscribers can’t be therefore focus wrong You don’t want to miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox. Trend” shows whether the number of pages is increasing, staying the same or decreasing. Typical Google reports and my rating Pages excluded by noindex tag or robots-txt are often intentional.

    Internal redirects are unpleasant and should

    I find crawling peculiarities alarming , since crawling is the basis for indexing. In the case of crawling anomalies, crawling was not possible at all. Such server Oman Telegram Number Data timeouts with the status code 5xx indicate an incorrect configuration of the website technology or problems with loading time. Under the message “ Pages crawled but not indexed ” you can often see a cluster of one type of page, such as URLs in a specific directory. This suggests, for example. Thin content in online shops. Content that is unnecessary from a search engine perspective. or pages that are unwanted by the webmaster (system configuration!)

    Duplicates are also important there are probably

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    problems with content management here. for example very similar or very thin content can be accessed in different. directories or under different URLs. or there are problems with international orientation and hreflang so that Google recognizes copies. Tip: Additionally, you can crawl India Email List the site with a crawler like the Screaming Frog SEO Spider to get more detailed insights, such as the sources of 404 errors. A look at the Core Web Vitals rounds off the technical consideration. Then you should view the more detailed information under “Open report . You can also enter one or two very slow pages, i.e. pages marked red by Google, into Page Speed ​​Insights.

  • There you can enter the domain for a keyword

    Competition check How well or poorly a site ranks for a search term depends on how well or poorly it meets the intent of a search query and whether other sites do this better or worse.If your site doesn’t rank there you can well, click on the best results: To what extent are these competing sites structured differently and provide better answers to the search intent of the search query. With precision than with a general impression and starting points. I will use the tools later for detailed analysis. 4. Google Search Console: Ranking check Open Google Search Console to get an overview of rankings and clicks. To do this, go to search queries under “Performance” and look at 12 months to exclude short-term and seasonal effects.

    Google diagnoses errors or warnings or does not index

    Then filter out searches with the brand name. GSC 12 months without fire You can use filters to narrow down the results in the Google Search Console. Now you can see whether the website ranks well for Canada Telegram Number Data important non-brand search queries and receives clicks, which keywords bring the most clicks, and whether these are the ones that are relevant to the page topic. If there are hardly any meaningful clicks, revising the content is a very important starting point. Tip: Also use the site. [DOMAIN] query in the browser address line to quickly get an overview of all the pages in the index and to briefly evaluate the snippets: are they too short or too long and get cut off by Google? Are they meaningful? Do you invite people to click.

    As part of a quick check I’m less concerned

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    You can also click on one of the results pages at the back of the domain query to find out whether unexpected or pointless pages are indexed. 5. Google Search Console: Website Technology In this step you finally get an Germany Email List overview of the state of the art on the website in the Google Search Console. To do this, click. Coverage and select anything that is not “valid. Coverage report GSC Errors, valid (indexed) pages with warnings and excluded pages (not indexed). Technical sources of error can often be found here. In the example, the proportion of these pages decreases slightly over time. So now you see all the pages that Google knows about but doesn’t index (without problems). It is exciting to list the reasons why  pages. For very large sites, a high ratio of excluded to valid pages can be an indication of problems in crawling and indexing management, causing crawlers to visit important pages too rarely. This following list can be overwhelming.

  • So in you can neither carry out a detailed technical

    As our following video (with me) shows: Is 15 minutes enough for each website? The larger and more complex. A website is in terms of technology and content, the more difficult it is to identify individual so in you can points as the main problem. On the other hand, with very well-maintained sites that have been looked after by. SEO and online marketing managers for years, you will quickly discover only small starting points. That’s why you should check the competition! Here you should not only focus on competitors , but also on keyword competitors . These are web results of any kind that. Are displayed for a search query.

    If you google the two terms however

    The best thing to do is to switch your browser to anonymous mode and delete cookies and history in order to conduct a Google search that is as uncontaminated as possible. Seo competition first search results Cambodia Telegram Number Data Who ranks on SERP 1, i.e. on the first “Search Engine Result Page” – and as far up there as possible? Now Google the most important terms that emerged as relevant from looking at the page and that the site operator considers to be the most important keywords: If your site is at the top of search results page 1: Great!

    Which keyword competitor ranks first

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    For example, if a site sells black. Skull sweaters but is optimized for “sweaters. It will probably not rank for either “black skull sweaters” or “sweaters.”  you can see which results are relevant for these search China Email List queries and can draw conclusions for optimization. If unexpected results such as Duden entries or news boxes rank, but neither your site nor a meaningful competitor, then the chosen keyword probably doesn’t fit your site.  You can use Google Search Console in the next step to confirm your suspicions. Tip: You can also use tools for this step, such as Sistrix or Metrics Tools.

  • Such as a product page a contact page a category

    If a website is confusing in terms of structure and navigation, then there are probably also problems with clearly Such as a product assigning keywords to individual pages and differentiating them from each other. been working in your company for many years and now want to determine the SEO status. Hide everything  a certain way, where to click to find something, where the company’s internal structure is reflected in the navigation, and so on.Sistrix or Metrics Tools as well as Screaming Frog SEO Spider ) Paper and pen or a document so you can write down and evaluate findings. For the rating I suggest: green or for “everything is fine” , orange or ~ for “important starting point” and red or for “performance brake.

    Or is it confusing disorganized and dubious

    And now it starts. Imagine: You are a person from the website’s target group who is just on the site for the first time and is looking for something. The target group and their desire should be clear from the product Brazil Telegram Number DataBrazil Telegram Number Data or service in question. Example: A shop with high-quality and sustainable outdoor clothing probably focuses. On nature-loving people who spend a little more money on environmentally friendly clothing. But want to be fully informed about the quality. Capture impressions Now it’s important that you record all your positive and negative impressions from this person’s perspective: Do you immediately understand what the site is about ? Why is this the case or why not? Is the core topic presented in an understandable way.

    You should also try this even if you have

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    Do you want to read the texts on the landing pages and in the blog. Look at the pictures, click on the videos – or not? Do you reach your goal easily ? This can be: getting information, arranging a consultation, buying products, requesting a Canada Email List service or booking directly. Is the site (navigation, content, design) structured, friendly and intuitive?  in some places? Now you can make an initial assessment of the user-friendliness and content of the website and highlight it in red, orange or green, for example, according to the example above. Is an SEO check in 15 minutes serious? Of course, a 15-minute check cannot replace an SEO audit. But 15 minutes is often enough for an initial overview. This is because a few major problems usually have a major impact on overall performance.

  • An objective SEO overview helps you to honestly

    Contents: Preparation & Tools Take a critical look at user-friendliness and content Check competitors Ranking check in Google Search Console Check website technology in the GSC Interpretation & weighting of the results 1. Preparation and tools Ready for a quick SEO overview? Then I’ll tell you now what you need in the next 15 minutes: Laptop, smartphone and Google search Be able to look at the website with objective eyes: You should be able to ignore what you know about the site and the company and put yourself in the shoes of a new website visitor Basic understanding of SEO and UX Google Search Console access for the site (Do you not have it or has it only existed for a short time? Then alternatively.

    Why user-friendliness and page viewing come

    View user-friendliness & content critically That’s right: To get a quick SEO overview, I don’t start with backlinks, keywords or technology and I don’t throw a page into the tool, but I just look at it in terms of content and user-friendliness.  first First of all, Google also puts the user at the center: almost all updates in recent years point Belgium Telegram Number Data in this direction. Another reason: You can deduce a lot from the first impression ! In this case, there is too much content, too old or too similar, which hinders a good ranking. If the content seems bland and uninteresting, then the site probably has hardly any high-quality backlinks. If a page feels buggy to use, has a strange design, or loads jerkily, then the technology in other SEO-relevant areas may not be up to date.

    You know about the site why things are done

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    This causes search engines to read and assign content poorly or to make incorrect pages crawlable and indexable. In addition, SEO is not an end in itself : SEO traffic is of no use if a website scares users away, they don’t want to enter their data and quickly leave the page, never to come back. Test with Brazil Email List smartphone and desktop PC That’s why when a new SEO client approaches me. I almost always proceed the same way: First, I surf the site for a few minutes – on both my smartphone and my laptop . I look at different types of landing pages. SEO test with laptop and smartphone Not only because of mobile-first indexing. But also because users are increasingly surfing on mobile, the smartphone SEO test is a must! Be objective As an SEO consultant, I can look at the site objectively, which is an advantage.

  • Of course the whole thing can also be done faster

    What you shouldn’t do Don’t post your domain in the relevant Facebook groups without asking.  where you least need them. Don’t analyze too much, communicate more. If you have little or no budget, your focus should be on external communication. Of course, it is important to define and know your target group – but you also learn a lot (especially as a founder) through learning by doing and what response you get. You only get resonance when you make sounds. Your (Facebook) friends are not your target group. If you’re not a celebrity, you probably don’t have enough friends to really generate reach. The freestyle The following bonus points will further boost your efforts, but are not necessary from the start. Julian Dziki T-shirt Wearing subtle t-shirts also helps in branding.

    Immensely important but it would have gone beyon

    Develop a corporate design and follow through. Make sure you have a high recognition value! For example, wear a T-shirt with your company logo. Christoph C. Cemper from Austria is known. For always wearing Australia Telegram Number Data orange at conferences . I think this is a very smart strategy! Get involved in groups, clubs or organizations. That have to do with your topic. This can be done almost anywhere and costs you nothing – except your lifetime. Buy your reach: display ads. TV spots and radio advertising, even billboard advertising or flyers will help you! Depending on your budget, you have to reach the critical mass so that an effect can unfold. A slogan helps you, but it has to be memorable and you have to use it constantly. But I have the impression that slogans are no longer as effective today as they were a few decades ago. The more impactful and intensive the contact with the brand, the more it will be remembered.

    This will quickly make you enemies exactly

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    Use this! Unique selling points can help you stay top of mind. Otherwise, in my humble opinion, they are relatively unimportant for the branding process. Of course, you can also delve deeper into the subject of branding. I deliberately Australia Email List left out tonality and mood as well as corporate design in this article. That is of course also d the scope. Feel free to read this article from Zielbar for an introduction .In just 15 minutes you can get an SEO overview – even without paid tools – and uncover important starting points for further analysis and search engine optimization on the website. I’ll show you how it’s done. SEO check in 15 minutes Quick SEO analysis: find important starting points in fifteen minutes! “It just doesn’t work!”, “Our competitors are blackhatting us!”, “Google doesn’t understand us!” – website operators have many assumptions as to why their performance in search engines is not satisfactory.

  • Marketing research in business cawi research

    Percentage points to . while Bing’s share increas by . percentage points to . . WHAT ARE THE LATEST TRENDS IN GOOGLE AND BING SEARCH? Recent trends in Google and Bing search include a number of innovations design to make it easier for users to find the information they are looking for. Among them are: Voice Search: Both search engines now offer voice search. Users can now speak their questions and get answers without typing. Expand Questions: Both search engines now offer the ability to ask more specific questions so users can get more precise answers. Virtual Assistants: Both search engines now offer the ability to use assistants such as Google Assistant and Cortana to help users find information.

    You With This Post If Your Business Marketing research in

    These assistants can also help users perform daily activities such as schuling meetings or storing important Telegram Number Data information. Dynamic Ads: Both search engines now offer dynamic ads that are tailor to the user’s individual nes and preferences. Advertisers can now create ads that are more effective and effective than traditional text ads. Location Shift: Both search engines now offer location shifting to allow users to find information for a specific region or city. WHAT ARE THE BEST SEO PRACTICES FOR GOOGLE AND BING? . Use keywords in your content: To increase your site’s visibility in search engines it’s important to use keywords in your content.

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    Has Arms And Legs And You Know Something About It

    Keywords should be naturally woven into the text to avoid overuse and provide an enjoyable experience for readers. . Create Internal Links: Internal links help Google and Bing understand your site’s structure and make it easier for them to crawl. Internal links also help visitors navigate easily between the ATB Directory pages of your website. . Create External Links: External links are links to other websites that Google and Bing may consider to be authorities on the topic.