This is one of the first things you learn in marketing: retaining your customers costs much less than acquiring new ones. Having a portfolio of engaged customers . T who have complete trust in you, is essential for any business: these loyal customers provide you with both revenue and promotion. T with their own networks. Developing customer loyalty and engagement are key success factors to integrate into your business strategy. But how to do it? And what exactly are we talking about? hipto tells you everything!
Customer engagement
What is customer engagement?
Customer engagement is what defines a customer’s involvement job seekers database with a brand, company, product or service. In other words, it refers to the degree to which a customer is in agreement with the values and objectives of a company. T and is willing to adhere to them and promote its development. It is therefore a process by which a company creates a lasting and mutually beneficial relationship with its customers.
Customer engagement is built on three main pillars: loyalty, value, and satisfaction. By focusing on these three aspects, companies can create a strong and lasting relationship with their customers, which in turn generates considerable benefits.
Loyalty is one of the key elements of customer engagement
Loyal customers are those who have a close relationship biography of the telephone directory with a company and are willing to stay with it for the long term. They are loyal to the brand. T and tend to consume more and talk about its products and/or services more easily to those around them.
Value is also an important element of customer engagement
Customers must perceive high value from the thailand data company, whether it is in the products and services offered, their qualities, or the way they are treated as customers.
Finally, satisfaction is another crucial element. Customers should be happy with how they are treated by the company, and the quality of the products and services they received. Satisfaction is usually measured through customer feedback and ratings.
This commitment can be done at several levels
It can be monetary: with each new product release, the customer is present, ready to buy and test the product. It can also be social: we often talk about brand ambassadors, who defend it on social networks (for example). Finally, the commitment can be participatory: the customer participates in events and competitions organized by the brand.
Customer engagement is a concept that has
evolved as the relationship between businesses and consumers has become more complex. As customers have access to more information and choices, businesses have had to find new ways to differentiate themselves and build stronger connections with their customers. The concept of customer engagement has evolved over time, in response to changes in the relationship between businesses and customers. However, the underlying principles have remained the same: a business must understand the needs and wants of its customers, and provide products and services that meet those needs.
Why implement a customer engagement strategy?
By its very definition, we understand the interest of customer engagement for companies. Building customer loyalty, ensuring their loyalty and being sure that they will be there for each new product or service release is important. But the benefits of high customer engagement are broader and more numerous.
First, because loyal customers are often great ambassadors for a brand
Whether with their loved ones or on social networks they will be the best salespeople for your brand: we always more easily believe someone we know. T someone we know and who has actually tested the product. T rather than a salesperson who praises a service to justify his salary and collect his bonus. We also find this notion in the AARRR matrix dear to growth hackers: the notion of Referral focuses on its natural ambassadors of a brand. It is the entire brand image that will benefit from this word-of-mouth.
