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Content. And interactions of your competitors. You’ll learn more about their audience. that differentiate you from the pack. Apply the 4 ps of marketing the full marketing mix is crucial to any digital marketing strategy. It will help you to analyze your competitor’s marketing tactics to gain insights into your activities. Product – what are they selling? it a successful product or service? What features or product(s) does their product have over mine? Price – what price model do they use? -bas? Promotion – how do they promote their brand and offerings? What digital channels are they most active in promoting? What tactics do they use to promote? Place – where do they sell? Are they active online or do they have brick-and-mortar stores or branches? You can gain a lot of information from this process.
So you should focus on the areas you want to know about. Include any quantitative data to refer back to along with qualitative. Find best practices your top competitors are successful for a reason. They have test and tweak their strategies across digital platforms over time. This means they have develop best practices you can learn from. For example. Maybe your competitors see success by marketing on tiktok. Through competitive analytics. You can see the presence of your competitors and if a majority are using it. Maybe it’s something you should consider.
Or you can see that a number of your competitors have climb up the rankings on serps like google or bing. This probably Mexico Phone Number means they are using seo to optimize for searches using popular keywords and phrases. Use a framework for analysis what method you use to analyze your competitors depends on what you want to know. For example. You can use swot analysis once you gather all the data if you want to discover new opportunities or threats in the marketplace. This will also help you identify your strengths and weaknesses. Another framework to consider is porter’s five forces.
