This year, Google confirms its desire to prioritize the SXO user experience with, among other things, an increasingly fine understanding of search intentions and the absolute necessity of having a responsive website.
So to help you see things more clearly
I have drawn up a list of what you absolutely need to know about Google SEO trends 2020 with the support of advice from the digital marketing agency Digimood Annecy
For once, Google and Artificial Intelligence are working hand in hand to analyze your websites in depth and allow the search engine to display results that truly respond to users’ written or spoken queries.
In other words, Google is increasingly defining the search intent of Internet users . Hence the need, for those who want to be well referenced. To offer quality content and optimize the pages of their website with long tail keywords and a rich semantic field.
In addition, the search engine now has the ability to decipher user feelings through the ratings and comments left on your pages. It is therefore in your best interest to gain the trust of your visitors and establish your legitimacy on the topics you address.
Our experts’ tips for creating SEO-friendly content :
Define your target’s search intent associated with each expression
Establish typologies of pages deemed relevant by Google and your readership
Work on the lexical field specific to an expression (to make Google understand what you are talking about)
Diversify the type of your content (FAQ, interrogative content, informative content)
Mobile Friendly, your best ally
Knowing that in 2019 Internet users spent an dominican republic phone number library average of 1 hour 24 minutes on their mobile compared to 32 minutes on their computer. That 41% of online orders were made on mobile. Priority is more than ever given to Mobile Friendly!
Responsive design is no longer an option! Your site must be compatible with the size of all screens. Both for the display of visuals and texts.
Our experts’ tip : to check your site’s compatibility on mobile. Test it with Google Search Console.
Always faster, always further
The goal for you in 2020 will be to have a fast site
And even very fast! Your pages must be displayed in less than 600 milliseconds because beyond that, it is already too long and you risk losing visitors what is a call-to-action (cta) along the way…
To optimize the loading aub directory time of your pages , remember to check the weight of your images. Including that of your logo and all the pictograms present on your site (even flags for multilingual sites!).
