How do you arrive at such a community-first approach for your social media strategy?

reduced the organic reach of pages . This can pose a difficult challenge for non-profit organizations. The Danish Cancer Foundation has had good experiences with organic reach. In addition, social media gives the organization the opportunity to continuously develop and refine its content strategy. To do this, they use the input they receive directly from the community. In this article, you can read for inspiration what the Danish Cancer Foundation does on social media, including via Facebook Live.

The Danish Cancer Foundation defines its strategy around the principle: ‘communicate with the community and not to the  telegram data community’. As a social media broadcaster (broadcasting via Facebook Live), the organization has the overarching goal of sharing authentic content. They do this with the stories of their followers and patients .

Community first

It requires a clear process. You start by identifying genuine stories, and then strategically publish them on the channels where your audience is present and active. The Danish Cancer Foundation regularly takes a step back in this. The community is given the opportunity to tell their own stories, without this being immediately acted upon. Together with the experiences of patients , the content becomes even more relevant.

Community Danish Cancer Foundation in figuresWith this authentic content and a clear strategy, the Danish Cancer Foundation effectively reaches its target group on social media. They also get to know their online community better, by monitoring the activities on the different channels. Following the social media performance and comparing results makes it possible to identify the content that works best. This in turn allows you to respond to the interaction with the community.

Each platform has its own user manual, KPIs and content plan. We strive not to reuse content. If we can’t adapt to the platform, we don’t  china numbers post it at all. – Jannick Blaksmark, Head of Social and Creative, The Danish Cancer Society

From brand to broadcaster with Facebook Live

The Danish Cancer Foundation is the first organization in Denmark to broadcast its entire fundraising campaign ai chatbots in healthcare and finance  exclusively via Facebook Live. In March 2017, they gave a voice to over 30,000 fundraisers, local journalists, cameramen, producers and a large number of residents during a five and a half hour broadcast.