Growing any type of online business is challenging. You may be competing with dozens, if not hundreds, of different businesses. Therefore, increasing your market share by attracting more people to your website is always an uphill battle.
Once they’re on your site, there’s no reason not to maximize your conversion rate. One of the best ways to directly increase profits is to focus on your eCommerce checkout conversion rate. And for good reason. The average shopping cart abandonment rate is 69.82%!
This number gives you an idea of the extent of the problem. See why customers are abandoning their shopping carts.
You can see a range of reasons why shoppers whatsapp and digital marketing abandon their carts. Some of these are well-intentioned site features. For example, signups can be a great metric to watch, but they can eat into sales. Listed below are seven tips for increasing checkout rates and overcoming these challenges.
1. Try a single-page checkout
A survey byInvespcroIt was found that 11% of shopping carts are abandoned due to complicated checkout processes. Clicking through multiple pages can make the entire process slow and frustrating.
When the checkout process has multiple why there is no point in making limited editions pages, users may find it too much to ask. They have to provide unnecessary information to make a simple purchase. In the same Invespcro survey, about 12% of people abandoned their shopping carts because of this.
There are various approaches you can take to design a more streamlined checkout system.
There are different single-page checkout approaches. Some pages, like the example above, put everything in one visible space. Here, buyers can put all their information on one page, view their cart, add any extras,Coupons, or discounts, generally require no navigation. The advantage is that it is very simple. The disadvantage is that it can be a bit overwhelming for users.
Another approach is to have an “accordion” structure. Here you have tabs for different sections that open when you click on them.
This reduces the amount of information on the page. Each step requires the user to enter information before continuing, reducing the chance of errors. However, there may be usability issues. It must be implemented well to achieve good results.
Try these methods to find out which one helps you the most. Look at the structure, simplicity, and overall user experience of your checkout. Focusing on dating data the experience will help streamline the process in a user-friendly way. Whichever method you use, a single-page checkout system can streamline the process and increase checkout rates.
2. Emphasize free shipping, returns, and secure payment options
Unexpected costs are the most important reason people abandon their shopping carts. Being clear about costs and eliminating these hidden costs from the outset willIncrease checkout rates.
Free shipping is a way to eliminate unexpected costs and make the offer seem more attractive.UPS ResearchFree shipping was found to be important to 59% of shoppers in 2019. Furthermore, the more companies that offer free shipping, the more important it becomes.
