Instagram Reels: how and why to measure

Does your brand use reels? If you’re in the fashion, luxury and beauty industry (or fb, from fashion, luxury and beauty ), will undoubtedly be a key part of your marketing strategy, and that means you should pay close attention to the reels feature. As we will see in this post. Maximizing your presence on reels is important to increase visibility and engagement on . Just take a look at google searches for some of the most used formats on to realize the growing interest that reels have aroused, especially in the last year . But it is also interesting to analyze the media value of reels to better understand the return on investment in this format. At we analyzed three cases of brands in the sector – adidas, levi’s and gap – to better visualize the differences in the media impact value™ generated by the reels format compared to placements in traditional feeds.

What are Instagram Reels?

Thanks to our technology, we were able to see that in all three Estonia Phone Number List cases the reels generated at an overall higher miv®. And in the case of gap. Whose owned media strategy is particularly supported in general by a lot of content with this format, the difference is impressive, with 160% more miv® generated by the brand through reels. To make this happen, you need to monitor and measure the performance of your content so you can adjust your strategy accordingly. Let’s see how brands in the sectors use reels, why they should be a fundamental part of your strategy and how to monitor their performanc.

Important for your brand?

Index what are reels? How brands in the sectors are using reels why are reels important for your brand? Why you should monitor. Reel performance how China Phone Number to monitor reel performance for brands in the fashion, luxury and beauty sectors track media mentions across all channels what are reels? Reels are answer to videos : they can have a maximum duration of 90 seconds and are displayed in full-screen vertical format. The appeal of reels is that they offer unique tools for shooting and editing videos: for example. You can speed up or slow down your footage, cut, paste, add special effects and more. Audio is also fundamental in reels: as with , it is possible to add music tracks, voice-overs and fragments of other users’ audio