In 2019, nearly 50% of Internet users use a voice assistant to make their requests on the Internet via their smartphone or a connected speaker.
This is why good voice SEO is now essential to be among the lucky ones selected by Google in the case of a voice search.
So to put all the chances on your side, I have listed for you the 5 key steps to put in place for top-notch natural voice SEO.
“OK Google, how do I optimize my voice SEO?”
Use natural language
When a consumer initiates a search by speaking to a voice as. It uses natural language by formulating complete sentences and rich syntax , just like in a real conversation.
Furthermore, spoken queries are much more specific than those typed on a keyboard or screen. For example, an Internet user looking for a Japanese restaurant could specify “Which Japanese restaurant offers organic sushi ?”
Hence the need for you to anticipate user questions and work on the lexical field and long tail keywords to optimize your voice SEO. To help you, you can use tools such as Ahrefs or Answer The Public which offer a list of questions based on a keyword.
2 – Write a FAQ
In the case of voice search, you absolutely must be in pole position on search engines. To achieve this, you can write an FAQ that includes the exact terms of the questions that your potential customers are likely to ask. To which you will give short and precise answers.
By providing an immediate and perfectly explicit response. You increase your chances of appearing in Google’s featured snippets (or position 0) which. If ecuador phone number library it responds via a connected speaker (Google Assistant, Alexa, Siri), will cite your site in response to the user’s request.
3 – Have a responsive website
Because more than 50% of requests are now made on mobile devices and 20% of them are voice-based. Having a responsive or mobile-friendly website has become essential!
Furthermore, consumers expect an instant response. It is therefore important to optimize the loading time of your pages. Which should be less than 3 seconds. Beyond this, you risk not appearing in search results.
These Google requirements meet the search engine’s desire to highlight the user experience (more information in my previous article “SEO News 2019, the 5 essential criteria” ).
Complete Google My Business information correctly
Knowing that 40% of consumers use their phone’s voice how can businesses create effective ctas command to find a local business during a trip. Optimizing your local SEO is essential. Remember to fill out Google My Business correctly and update your aub directory establishment profile regularly .
