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And roles across the world. She is fluent in japanese and once host a cooking show on japanese television. She was a co-founder of an email marketing company in australia. Before moving back to ireland to set up her own marketing consulting company. She then mov into ulitities as digital marketing manager of ireland’s largest energy provider. Where she won several national and european awards for innovative digital brand campaigns. She then mov to bank of ireland. Ireland’s largest bank as director of digital and cvm. 9 months ago she mov to the digital marketing institute as cmo of the world’s largest provider of on-demand certifi digital marketing courses.
Categories: articlesdigital strategycontent marketing recommend for you toolkits: content marketing kpis tracker webinars: webinar: how to develop a content marketing plan in 10 steps toolkits: content marketing interview preparation toolkit articles: checklist for your creativity articles: brand storytelling in the digital age articles: an introduction to chatgpt prompting for digital marketers get the latest digital marketing data. Insights and Bahamas Telemarketing Data toolkits from dmi digital marketing institute logo coursesresources what 8 skills do marketers ne to use ai effectively? Articlesdigital management and leadership written by clodagh o’brien for some marketers. The rise of artificial intelligence (ai) fills them with excitement as their minds race with the phenomenal possibilities of the technologies for business.
For others. The rise of ai is something to fear. We’ve already seen the benefits of ai in digital marketing. It can take over menial or Canada Phone Number repetitive tasks. It can drive automation and personalization. And it can help you get valuable insights into customers. But there are also disadvantages such as security risks. Ethical considerations. And. Most importantly. Job displacement. Marketers who want to thrive in this new age ne to understand one thing – you must learn the skills requir to work with ai or fill the gaps that it can’t.