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  • Here you discover, for example that the server

    Assessment Now you have probably found many aspects of the website you are looking at that are not optimal. The most important thing now is their prioritization. The effects play a big role here: Basic technical problems prevent the most beautiful content from ranking well. A clean technical here you discover page base is an often underestimated basis for further SEO efforts. Clean technology, on the other hand, is of no use if there is hardly any meaningful content and text on the page and search engines therefore cannot understand what it is about. Even if the page focuses on inappropriate or too general keywords, you cannot achieve good rankings. A confusing or dubious-looking page, in turn, deters users – this not only prevents the page from bringing in meaningful leads and conversions, but in the long term it also worsens the rankings due to negative user signals .Which SEO doesn’t know this.

    There’s this one great keyword that really

    Generates traffic. It ranks with this keyword, so everything is fine, right? But, no, sometimes there is a small catch: the “wrong” page simply ranks: a blog post instead of the product page or category, advice Denmark Telegram Number Data content instead of the conversion-optimized SEO landing page. Lost hops and malt? No, there are one or two measures that you can implement. Help, the wrong URL is ranking What to do if the wrong URL ranks? Possible causes Hey, cheer up, at least you’re already ranking for your keyword! So now it’s about transferring the often very good ranking to another URL. But why does the wrong page sometimes rank? I think it’s mostly these reasons: The wrong page is (often unconsciously) optimized for the keyword (text, snippet, internal links), while the right page has been neglected in this regard.

    You can find tips for optimizing

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    Texts in my article about SEO texts . The search intent of the keyword is better achieved on the supposedly wrong page. The pages are too similar. It’s not clear to you yet which URL should rank for which keyword? Then it’s best to read this article about the keyword map or watch the video Italy Email List from my colleague Nora: Possible actions In principle, there are a whole range of sensible measures. Depending on the initial situation, willingness to take risks and time, different methods are available, some of which can be combined or take place one after the other. These are, sorted from little risk to more risk: Optimization of internal linking (number, position and keyword link text of incoming links) Defusing the content and snippet of the wrong page while optimizing the right page. You can move corresponding sections of text from the wrong side to the right one. De-indexing the wrong URL.

  • What Is Personal Selling and What Are Its Advantages

    How to boost sales in a way that positively impacts your business? This is where personal selling makes the difference. Focusing your business on personalized selling is the key to generating more leads and increasing your business sales . In this article we will explain how it is possible, by clarifying concepts, advantages and explaining the process. Here are the points we will cover: What is personal selling?; What are the objectives of personal selling; 5 Characteristics of personal selling; What are the advantages and disadvantages of personal selling. 8 steps to implement the personal selling process. What is personal selling?cms-and-ecommerce Focused on the personal relationship between seller and buyer, personal selling is one of the oldest sales methodologies.

    5 Characteristics of Personal Selling

    In the past, salespeople would go door-to-door to present their services and solutions to potential buyers. Globalization and the evolution of business and technology, associated with the cost of face-to-face meetings, led to the need to reinvent Denmark Telegram Number Data this practice. Today, personal selling goes beyond face-to-face sales, by integrating a mix of sales strategies, with a view to raising potential customer awareness of a particular product or service and generating sales. By personalizing and humanizing the sales process, building lasting relationships based on trust, with the customers’ interests in mind when offering solutions, personal selling presents itself as a recommended competence for all salespeople. This strategy is widely used in business-to-business (B2B) sales, but it can also be used in business-to-consumer (B2C) models.

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    What Are the Advantages and Disadvantages of Personalized Selling

    Personal selling is done through direct communication between the sales team. The potential customer, in person or using email, telephone, video call or social networks. What are the goals of personal selling?Objectives. Among the main objectives of personal selling, we highlight: promote better publicity for. The company and the brand, by sharing knowledge with potential customers, educating them about the added value of. The product or service; contribute to reinforce the brand’s. Positioning, through a closer and more personal relationship ATB Directory with potential customers, Helping them in their decision-making process; increase sales through direct contact. In which it is possible to identify needs and overcome objections from potential customers more quickly; supporting potential customers’ decision-making. Especially regarding more complex, technical or expensive products or services. By providing more detailed technical information tailored to their real needs.