Tag: France Telegram Number Data

  • Caution Check beforehand Are there other

    Redirect from the wrong page to the right one. Of course, this only works if the wrong page is not needed for technical caution Check or UX reasons. The hard work: Change any existing backlinks. Example: Instead of the homepage, a category should rank A very specialized online shop has been ranking in position 1 for its main keyword horse feed for years, including its homepage. All categories and the website structure follow this topic hierarchy: Old URL and keyword structure Before the range expansion, the structure was still in order Initial situation: range expansion This shop is now continually expanding its range, so that the previous structure, which was purely geared towards horse feed, no longer fits. He now also wants to offer dog and cat food.

    The structure of the website and therefore

    The desired keyword structure also changes accordingly. The home page should rank best for animal feed, no longer for horse feed, which is now shown in one category: The goal: The homepage should rank for the France Telegram Number Data new keyword animal feed , the (new) category for “horse feed” and if possible without any loss of sales in the transition period. Provoked keyword cannibalism The switch here was not without danger, as the keyword on the homepage was also the traffic and strongest no-brand keyword. So we proceeded very carefully here in order to take as little risk as possible. To do this, we deliberately provoked keyword cannibalism: The new category has been optimized in the content & snippet, as well as in the internal links to horse feed .

    At the same time, the homepage has retained

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    Its text and snippet. Which has also been optimized for horse feed . As soon as the new structure was online, we monitored the rankings: When does the new category for horse feed start generating impressions in Japan Email List Google Search Console? Admittedly, this actually took a few weeks, but eventually both URLs started ranking.  When the new URL remained in this position, the next step came: de-optimizing the home. De-optimization of the homepage. All keyword focus on the homepage was shifted away from horse feed and towards animal feed. Snippet replaced New homepage text (only minimal use of horse feed ). If using horse feed , then link to the horse feed category. The result The keyword transfer took a few weeks. But the high-turnover keyword was in the top positions the entire time.

  • Video Guide Vidyard Video Creation and Sharing Platform

    Video is a communication tool increasingly used by companies, with applications in areas as diverse as Marketing, Sales, Customer Support and even training and internal and external communication of organizations. Consumer preference for video has steadily increased over the last few years. In 2020 people watched 16 hours of video content a week. This represents an increase of 52% compared to 2018. Source: Wyzowl Its growing popularity combined with the drive of digital transformation in companies make video an increasingly attractive format. To meet the huge demand, there are now several platforms that make it possible to create, publish and share videos. Vidyard stands out for being one of the most complete and intuitive tools to start using video in a simple and fast way. cta-download-guide-video What is Vidyard?logo-vidyard Vidyard is a platform that serves to easily create and distribute any type of video.

    Video Performance Analysis

    According to your objectives, you can record videos for Marketing, Sales, Support or for training or internal communication. After the creation phase, your video is ready to be shared wherever you want. You can embed it on your website, Landing Pages, blog articles, emails. Social Networks, just use the link or code available to do so. Using Vidyard to create, manage and share video content helps companies increase qualified leads, generate France Telegram Number Data new customers and improve their communication, both internally and externally. In addition to all this, as it allows videos to be indexed, Vidyard also helps to improve your brand’s visibility in search engines. Vidyard Vs Youtubevideo-guide-6-vidyard-platform-for-creation-and-sharing-videos-vs-youtube Can we say that Vidyard is equivalent to Youtube? No, since their purposes are very different.

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    Can Be Integrated with Other Platforms

    While Youtube is a Social Network dedicated to sharing video content, Vidyard is the platform that allows you to manage and create videos before sharing them, on this or other Networks. Vidyard Vs Vimeovideo-guide-6-vidyard-video-creation-and-video-sharing-platform-vs-vimeo Comparing Vidyard to Vimeo, we found that each platform’s focus and value offering are different. Although both allow hosting and sharing videos, Vidyard is aimed ATB Directory at all areas of the business: Marketing, Sales, Support and Human Resources. Vimeo, on the other hand, is more focused on Marketing teams, so it is not as comprehensive. Advantages of Vidyard It is a user-friendly platform. Vidyard is designed for the user, accompanying him step by step in the creation of videos. Suggestions will be presented so that each video reaches a good performance.