Disconnection of the website from the social media account
The difference between a website and a social media account lies in the definity of channel properties. From this point of view, channels are divided into paid, rented and personal. Pay channels are those that are owned by third-party owners and can only get traffic for a fee. Classically, it’s advertising, adverts and similar sources. Rented sources, on the other hand, are those that do not belong to the company, but the flow can be built whatsapp data with their own work. Social media accounts should be considered as such. The platforms themselves are owned by third-party companies, they can be created for free and the placement of content creates a flow. Finally, personal channels are those that belong to the company itself. That one of the most classic examples is the website. Tatad, majaslapa is a personal channel, but the social media account is the rented one. This means that the influence of a website from third parties is possible to a much lesser extent than social media accounts.
Website as a source of precise targeting
When creating the content of social network accounts, there is an attraction of users, but these are mainly people who are oriented towards superficial communication or people who know the company’s employees well, but are not the direct target audience. Consequently, by targeting this list as the target audience for social media ads, the results could be quite low, since the algorithm would not get the data you want.
It is worth mentioning that on the website it is possible to selectively select visits with certain behavioral parameters, for example, those who made a purchase, order or application, using additional scripts.
The mayhem increases the amount of canals that make up the flow
A certainly important argument for the need for a website is also that the website increases the number of channels that
make up the stream. For example, a website expects it to participate in SEM (Mekletāj program marketing). This means
that it is possible to create both an advertisement for the search program on the website, as well as to optimize it so that
its recordings appear as high as possible in organic results. If you look at all of Google’s products, then most of them may
be related only to the website.
account, it is Google My Business. The settings of this account provide that it is possible to insert the address of the social
network account instead of the website address. Neither Google banner advertising nor YouTube advertising, nor Gmail
ads are possible. Also, social media activities become just one of the channels, which creates a flow to the company’s website.
Using only a social media account reduces the chances of using the acquired leeds
Another important argument is that using The need for a website only a social media account reduces the chances of
making full use of email marketing. Of course, in the case of lying advertising, it is possible to create lists, but it is not
possible to carry out e-mail automation for those who subscribe to news or fill out contact forms. There’s less chance of
creating regular outboxes informing you about a new article or something like that.
Brand management differences for companies with and without a website
There are significant differences in brand management between companies that have a website and those that don’t.
Those companies that choose to create a website confirm the long-term goals and ambitions of their company.
Investment in this marketing tool serves as proof of this. It is clear to every entrepreneur that a one-day company will not
invest in a resource, the existence of which is intended marketing tips only for a short period of time. On the other hand, if the company has only social network accounts, then from the point of view of brand management, the company is a
households. Of course, there are also successful examples of homemakers who have been able to gain recognition
internationally and The need for a website their products are popular in many countries. For example, there are These are manufacturers of dargu
niche products who can do without a website. However, at some point, they also reach the value of a brand that also needs a home page.
The website is the place where the decision is made
If you need a push to recognize that a website is important in business, then we have one! And this argument reads quite simply:
The website is the consumer’s decision-making place!
A social media account is not enough
In very rare cases, the consumer makes a decision on social networks. Yes, there are still spontaneous purchases, which are characteristic of mostly visiting a real store. However, digitalisation has fundamentally changed the path of the buyer and its behavior. As the studies show, the consumer needs 7 to 11 contacts with the brand The need for a website until it makes a decision. Therefore, social networks are a great place to reach out to the customer and use it as an environment from which to direct to the website. On the other hand, if the consumer can go through the entire sales llista de telefonia b2b funnel from the recognition phase to the purchase phase, then the decision-making is more likely, since the encounter is also more versatile.
Landing page
There is a misconception that landing page, or landing page in English, is a type of website. For example, if you look at the Google Analytics link, which compares the months of November in 2021 and 2022 with each other, you see The need for a website significant changes. Between these reporting periods, the website was changed, updating it to a more modern structure and design. As a result, we see that the number of visits comparing one reporting period with another has increased by about 18%, which may be due to advertising and is not considered the merit of the website, but there has been an increase in the level of advocacy by 26%, and in actual figures by 50%, despite the fact that the number of pages visited in one session has decreased by 28% and the time spent by 32%. This is certainly the merit of the website.
