What is a sales pitch?
The sales pitch is a short speech that will be used to present your company, your product or your service to a prospect, with a view to selling or making an appointment. Generally speaking, the sales pitch is based on three axes:
It should be short and punchy: don’t waste time on convince your prospect useless and futile ramblings. Get to the point by presenting your value proposition and how it can solve your interlocutor’s problem(s). Ideally, like the elevator pitch , the sales pitch should be less than two minutes long: going beyond that is taking the risk of losing the interest of your audience.
It must speak to your prospect
the difficulty of the sales pitch is to address to your engineer database prospect a message that concerns him. He must recognize himself in what you describe. Use a vocabulary that corresponds to your target, develop concrete examples that he is likely to encounter…
It must arouse curiosity: make your prospect convince your prospect want to know more, to contact you again, interest them in your product or service by emphasizing how it can help them achieve their goals. Highlight your added value and your own benefits.
How to make your sales pitch?
The sales pitch is a difficult and delicate exercise, even for the most experienced salespeople. Here are some tips to help you make it as effective as possible.
Each target has its own sales pitch
The first thing to consider is that in most cases, you examples of landing pages by sector won’t be able to rely on just one sales pitch. The sales pitch is based on two elements: what you sell and to whom you sell it. If your service or product doesn’t change, your interlocutor is different. Your pitch must be an answer to their questions and problems: it is therefore important to adapt your speech according to the person you are addressing, to send the right message, to the right person, at the right time.
A concrete example?
Let’s say you sell training to companies. As a thailand data salesperson, you are convince your prospect required to approach three main types of prospects: business leaders, HR, and employees. Depending on the person you have in front of you, you will have to put forward different arguments to convince them to subscribe to your training offer.
For HR, you can, for example
put forward administrative convince your prospect arguments (ease of implementation), legislative (employee training rights), financial (aid such as the CPF). If you are addressing a business leader, you can show them how your training will help them have more productive teams, and therefore ultimately boost the overall performance of their company. If you are dealing with an employee, you can focus on their career development or skills development.
Target hot prospects
The sales pitch is a tool that will help you better sell your product or service. But for it to be truly effective, it is important that you address prospects who are ready to listen to you and likely to be interested in what you are selling.
Cold prospecting
such as cold calling orcold emailing, often leads to very low conversion rates and overall poor performance. Thanks to the power of new technologies, and in particular social networks, we can now ensure that we address people we know are interested in our offer. This is what hipto offers: by using social networks and new technologies, we generate leads for various sectors of activity in order to improve the efficiency of the sales force. The result? Qualified, exclusive, and GDPR compliant leads ready to convert, and at a fixed cost.
