Because UX-optimized design and content will push the Internet user to take action, discover why and how UX Writing will help you increase the conversion rate of your website .
What is UX Writing
UX Writing is a clear, concise and useful writing style whose objective is to make reading a site enjoyable while providing an immediate solution to the visitor’s expectations in order to encourage them to interact. UX Writing is therefore writing at the service of the SXO user experience and aims to humanize the relationship between the Internet user and the machine.
The texts of a site designed in UX Design (or User Experience Design) are spread over different pages announced by a summary similar to a meta-description (160 characters max) whose terms are judiciously chosen to encourage the Internet user to continue reading towards a slightly longer description of around 100 to 200 words. This type of ergonomics allows for simple and effective reading that can be quickly scanned by the visitor.
The important thing to remember is that the denmark phone number library content must be to the point and respond to what the visitor expects. Not what the brand wants to communicate. The difficulty for the UX Writer is to speak the same language as the reader while remaining consistent with the brand’s branding.
The mission of the UX Writer or UX editor
In order not to disrupt the user experience. The UX Writer’s mission is to say as much as possible with few words in a minimum of space.
Before starting his writing work, the UX Writer first studies the personas of the site’s potential visitors. Personas are files that gather a maximum of social and psychological characteristics of the target customers such as their personality. Their motivations, their needs or their purchasing behavior.
The UX Writer then studies the wireframes of the site (the model) allowing him to visualize the final result expected by the UX Designer. In particular the constraints imposed in terms of number of words and space for the UX Content.
These research and study phases allow
The UX writer to have a good vision of the user journey and their expectations. They can then adopt a language and tone that will touch. The visitor’s sensitivity phone number database in order to encourage them to take action (call to action).
Combined with intuitive UX design and therefore easy-to-use navigation. UX Writing therefore allows you to anticipate users’ wishes and thus increases. Your chances of counting them among your new customers! QED
Would you like help writing the content for aub directory your website? Let’s contact us and transform your texts to make your visitors want to know more about your brand.
