Essential Technical Skills for Digital Marketers

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Essential Technical Skills for Digital Marketers

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If you want to succe in digital marketing! you’ll ne to master a mix of technical and creative skills:

 Search Engine Optimization (SEO)

  • Understanding keyword malaysia phone number list research 
  • On-page and off-page optimization 
  • Link-building strategies 
  • Google Search Console 

Paid Advertising (SEM & PPC)

Social Mia Management

  • Creating and schuling content 
  • Running paid ad campaigns 
  • Analytics and engagement strategies 
  • Familiarity with tools like Hootsuite or Buffer Web Analytics
  • Google Analytics (Universal & GA4) 
  • Understanding KPIs like bounce rate! session time! and conversionsContent Creation and Management
  • Blogging and copywriting 
  • CMS platforms like WordPress 
  • Video and image iting tools like Canva! Photoshop! or Premiere Pro 

🛠 Marketing Automation Tools

  • Email platforms (Mailchimp! ActiveCampaign) 
  • CRM tools (HubSpot! Salesforce) 

4. Soft Skills Requir for Digital Marketing

While technical knowlge is important! soft skills can set you apart:

  • Creativity: For campaign ideas! content! and visuals 
  • Communication: To convey messages clearly and effectively 
  • Analytical Thinking: To understand data and adjust strategies 
  • Adaptability: The digital landscape changes rapidly 
  • Problem-Solving: Especially when ad campaigns underperform 

Team Collaboration: Working with designers! developers! and writers

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