In a nutshell: evergreen content is content that remains relevant for long periods. “Evergreen content” isn’t another buzzword. The word originates from principles taken from the evergreen tree. The evergreen tree’s foliage doesn’t wither in winter but remains green in all seasons. Similarly, evergreen content isn’t seasonal. It can survive hype. It’s also the content with the most consistent number of searches, as it isn’t as volatile as seasonal content and isn’t subject to the peaks and lows all seasonal content endures. Making it is a steady source of traffic for your website and allowing you to acquire leads regularly. However, for content to be classified as evergreen content, it needs to meet the three fundamental characteristics synonymous with evergreen content.
How Do You Create Evergreen Content
Evergreen content is an excellent WhatsApp Number List source of passive income, as it’s an indefinite source of web traffic. Therefore, spending a few hours a month creating well-crafted content (that will appear on search engines for years to come) is a worthwhile use of your time. Even if the keyword you’re targeting only has 15 monthly searches, consider how many leads, clients, and customers that would be over 5 years? A lot. But, the question remains, how do you create evergreen content? Follow these 3 easy steps to create evergreen content.
Think of Your Target Audiences Problems
For your content to have the ATB Directory characteristics of evergreen content, it needs to solve a problem or answer a question. Conducting in-depth market and search engine research is best, however, you can also put yourself in the shoes of your audience and think about a problem they’re facing, or a common question they have. You can then do keyword research to find out how they’d ask that question before creating the article. This is self-explanatory. If you provide a streaming service, your biggest competitor could be Netflix. If you’d want to convert an audience to your streaming service, a common question. This audience would ask is how do I cancel a Netflix subscription, or, cheaper alternatives to Netflix? If you create content showing them a step-by-step process of how to solve this problem, you would just have created evergreen content.
