Marketing funnel to drive sales Establish Set objectives Understand your audience your content pillars Develop a Push-and-Pull approach Use a hub-and-spoke model Create data-capture Set objectives Understand your audience content Amplify your brand using advocates Set KPIs and measure success Let’s get start! What is Content Marketing? Content marketing is a strategic marketing approach that involves creating and distributing content that your audience finds valuable. “Content marketing nes to be relevant and consistent. It’s to attract and engage a target audience and provide information. entertainment. or utility. It’s not a sales message. That’s content marketing in a nutshell.
Be relevant Use the content
Chief Marketing Officer at the Digital Marketing Institute. 1. Set objectives The path here is to set objectives that look at all stages of the Jordan Telemarketing Data funnel. This Set objectives Understand your audience will help you to understand the motivation at each stage and see what content is requir to drive them to the next. For each stage. and important to your business. Here’s an example of how you can map out your objectives: 1. Grow brand reach and engagement Increase unprompt brand awareness from x to y Increase reach and engagement on social mia from x to y 2.
Set KPIs that are relevant
Consideration Grow non-blog organic traffic from x to y Grow blog traffic from x to y 3. Conversion Increase organic UAE Phone Number List sales from x to y. Increase data capture from the blog from x to y 4. Advocacy. Increase shares on social mia from x to y Increase the number Set objectives Understand your audience of backlinks to the website from x to y Increase testimonials from customers from x to y DMI Insider tip: Have one or two objectives under reach and engagement. consideration. conversion and advocacy.
