While helping you guard This will enable you to see opportunities against any potential risks. 8. Data Privacy & the Ethics of AI The age of AI brings risks. Because it is a generative technology. there’s the potential for misinformation. plagiarism. and harmful content. along with a lack of transparency and job displacement. All areas of industry are learning to deal with the effects of AI. from publishing and entertainment to mical and manufacturing. with ongoing litigation against key AI companies set to increase during 2024. such as a potential landmark case from the New York Times.
A result of the rise in AI and automation
Salesforce research found that 60% of leaders believe data security skills and 58% believe ethical skills will become increasingly important in the workplace. Marketers have access to a lot of customer data. and AI platforms are already us widely to gather and sort information through chatbots or automation. This has ethical implications and can lead to issues with data privacy if customers are track using AI without consent or if bias occurs due to poor or misrepresent data. So it’s important for marketing teams to be transparent about their use of AI and in the collection and processing of personal data.
Companies should ensure their
systems are secure. private. and non-discriminatory. Read more: listen to Sean Falconer of Skyflow on the DMI podcast on issues Latvia Phone Number of data privacy within the AI landscape. “I prict in 2024 we’re going to come over the hype cycle and the real work in generative AI is going to start where real projects will have meaningful impact to people’s lives.” Sean Falconer. Skyflow How to Upskill in the Age of AI People are inevitably concern about job security in the age of AI. After all. many manual and labor-intensive marketing tasks will soon be done by AI – if they aren’t already.
