Editorial plan for the article in question. Here’s how you can do it use as an additional source of inspiration, get an overview of what the competition has in the subject area and If necessary, prevent duplicate content. 23. Note “Purchase stage”. In the unlikely event that you know at which point in the customer journey your readers are, please note this in the editorial plan. This helps to tailor the text exactly to the sensitivities/desires of your readers. Maintain a temporal overview of a shared content plan An editorial plan for internal & external employees? Not always the best solution. Do I need an internal and external content plan.
The advantage of an internal and an external
Editorial plan is that you can use one internal plan for all your customers. The disadvantage: You have to create additional external plans. From my experience, this is not as time consuming as it sounds. External South Africa Phone Number Data editorial plans are usually created together with customers for a specific, clearly defined period of time. For example, at the beginning of the year for three, six or twelve months. Once the topics have been determined, changes are usually made on the fly within the already planned, fixed period of time. If shared access to a plan is not possible, an updated form of the editorial plan will then be sent out as needed.
The goal of a joint plan with your customers is
That you have less communication effort and thus save both sides time and costs. In order for this goal to actually be achieved, the plan must be properly maintained and conscientious handling of it must be Saudi Arabia Phone Number List ensured by both sides. Otherwise, in the worst case scenario, you will have significantly more effort with a shared editorial plan and no one will be able to see through it afterwards. How important are the goals in the editorial plan? It always sounds super simple: We have to set goals for our content. But hardly anyone does that. In practice, this is not always so easy to implement with the goals, but it does not change the importance. As described above , your internal goals do not always have to be the same as those of your customers. However, your internal goals shouldn’t deviate completely from the customer’s ideas. When setting goals, you should always think about measurability.
