It is therefore particularly important in the B2B environment to have sales regularly provide feedback on lead quality. Your Instagram ad campaign (I know, today I’m dealing with Instagram) brings in dozens of leads at spot price? Maybe they are influencers who, instead of asking your IT security company, just ask how they can make their profile more secure. #12 Calculate what a lead is worth Is it too much if a lead costs 500 euros? That depends on what a new customer brings in! The calculation is simple. For example, a new customer brings in 300,000 euros in sales in a fictitious IT company. A lead costs 500 euros and on average one in 20 leads becomes a customer of this size. So a new customer costs 10,000 euros.
But no longer in all industries and not as it used
Now the management just has to consider whether this relationship is okay and things can get started – or not. Comparisons Sweden WhatsApp Number Data with the B2C sector make no sense. If a children’s toy shop only pays 20 euros per customer, that sounds less at first. However, no private customer buys children’s toys for 300,000 euros, but usually for 50-100 euros at most. In the B2B sector, different rules and different numbers simply apply. Fewer visitors, significantly higher sales per visitor – you have to come up with your own reliable numbers! #13 You have to move with the times Create a white paper that meets the needs of your target group, buy targeted traffic and then generate leads? This still works well today to.
Many pitfalls and sometimes misunderstandings
There are new ways, new strategies, channels and adjustments that can change everything. In the Google Ads area, a few new competitors can already drive up costs significantly. Your competitor South Africa Telegram Number now also has a white paper? Often noticeable. While online webinars were previously a big hit, this could change due to the current situation because significantly more competitors are generating leads this way.Web design and SEO must definitely work well together for your website to be maximally successful. Unfortunately, there are here. That’s why today you’ll find out from me the 10 most important questions and the corresponding answers on the topic of “web design and SEO”.
