The role of off-page SEO is to send a collection of signals to Google and other search engines that your content/website is quality (links), that you have the authority to publish content on the topics you cover (relevant links and citations) and you are who you say you are (directory listings).
Why does off-page SEO matter?
If you want to rank well in search engines telegram number database like Google, you have to send the right signals that tell them your pages deserve a place in the top positions.
With on-page SEO, you can create the best content and optimise it perfectly but Google still isn’t going to trust your website without receiving the right signals outside of your domain that vouch for the quality of your site and its pages.
Think of it like this: on-page SEO is you telling Google how great your website is while off-page SEO is other, reputable people telling Google “yes, this website really is as good as it says it is”.
Google’s search algorithms have advanced immensely over the past couple of decades and the search giant looks at hundreds of signals to return the best results for user queries –
Everything from keywords and anchor text to mobile-friendliness, page speed and more
Yet, inbound links are still one of What about branded searches & direct traffic? the most important ranking factors after all these years, as this recent study from Moz illustrates.
A Moz study shows the correlation between inbound links and rankings for pages, subdomains and domains.
This is why link building is still so important in modern SEO and we’ll talk about how to earn the right kind of links later on in this article.
In the meantime, it’s important to discuss the other off-page signals you may need to optimise for
- Content placements: Posting zn business directory content on third-party websites with a publisher’s profile including a link back to your website.
- Content channels: Posting content under branded accounts on third-party channels, such as your own YouTube channel or Medium profile.
- Social profiles: Active brand social media accounts with links to your website and complete business information.
- Google Business Profile: If you have a physical business presence, a complete Google Business Profile, kept up-to-date and 100% accurate with as much information as possible.
- Directory listings: Confirmed directory listings on third-party sites like Yell and Yelp – again, kept up-to-date and 100% accurate.
- Reviews: Customer reviews left on Google platforms and third-party sites like Trustpilot.
- Citations: References to your brand name on third-party websites.
How important each of these signals is to your search ranking, depends on the nature of your business – for example, retailers with a physical presence will benefit the most from having a complete Google Business Profile, third-party directory listings and positive reviews from customers.
