After the year 2020, most of us are familiar with the internet shopping process. There is a well-defined pattern: An account is created, the product or service is chosen, shipping costs are accepted, payment is made and the order is received. This logic is characteristic of a B2C (Business to Consumer) online store . But, as a manager or entrepreneur, if you are thinking of selling your products and services to other companies, this is not the E-commerce model you are looking for . You need a B2B ( Business to Business ) virtual store. The web development of online stores must create a competent E-commerce channel adjusted to the particularities of commercial transactions between organizations. cta-download-Ebook-Jun-08-2021-10-56-59-55-AM Main Differences When Developing B2B and B2C Online Stores A B2C E-commerce does not become a B2B E-commerce “only” with a few changes. Business customers have a specific profile.
Influencing Factors for Consumers
The volume of orders and the amounts involved in the transactions are different. Pricing is dynamic, depending on the quantities. And the list of differences goes on! B2B platforms and business models have specific characteristics and functionalities. In this article, we have identified 7 parameters that you should keep in mind when hiring a partner to develop your B2B or B2C Online Store. Difference between B2B and B2C eCommerce websites Brazil Telegram Number Data Parameter/Typology Business to Business (B2B) Business to Consumer (B2C) 1. Audience / Decision Maker Companies / Persons Responsible for the Purchasing Department or Hierarchical Superiors Final costumer 2. Influencing Factors More Rational Sale Sell more Emotive 3. Buyer’s Journey Longer Shorter 4. Client Area Account Registration with Pre-Approval Automatic Registration 5. Purchase Volume Big Orders Small Orders 6. Average Sales Ticket Higher Lower 7.
Influential Factors for Companies
Hearing B2B and B2C target audiences have their own motivations, search for and react to different messages. A business customer is looking for technical information and details about the specifics of a product. It has a more logical profile. The final consumer is persuaded by the benefits and by the expectation of improving something in himself. B2B Audience It is more rational and logical. The purchase decision depends on a chain of decision-makers and not just on one person. The B2B customer buys a product or hires a service to improve ATB Directory their business. Either to help the company earn or save more money. The individual interests of the person responsible for purchasing, who researches the market and places the order, count for little. Above all, there are the business requirements: best price, speed of delivery, guarantee of product quality, among other criteria.
