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All these strategies should be carried out towards the same business goals . The marketing plan also occupies a very important place within the scope of operating costs. Clue You will be interested in our Consultancy page , where the details of our Consultancy approach, consultancy process and consultancy services are explained. Therefore, tYPES OF PLAN The plan can take the form of different and specialized examples, depending on the sector the business operates in and the need: Quarterly or Annual Plans: A quarterly or annual or campaigns you will undertake over a specific period of time. Export Plan: For international markets, it is organized according to the needs of the country and region.
Systematically predicts. Therefore, sets goals and monitors the Job Function Email Database necessary marketing activities. Digital Marketing Plan: It is a plan that includes activities, tactics and campaigns planned to be carried out especially in digital channels and social media. Philip Kotler ‘s book “Marketing 4.0 Transition from Traditional to Digital” is what particularly popularized this concept . With this book, the concept of digital marketing plan and marketing 4.0 attracted the attention of large masses. Entrepreneurship Marketing Plan: It is a plan that includes different strategies that a newly established or future enterprise will use to promote its product. It also highlights the tactics and campaigns this initiative will use.
Also be created to be presented to investors. HOW TO PREPARE A MARKETING PLAN? As Albert Solino, we recommend that ATB Directory you follow a 5- step path when creating a marketing plan. These steps are respectively. Therefore, situation Analysis Setting Goals Determining the Strategy Determining Tactics in Line with Strategy Budget Control and Determination of Tactics 1. Situation Analysis Preparing a plan allows you to see your company’s position more clearly. It helps you to better evaluate the position of the product or service you sell against your competitors. It protects you against risks and unexpected competitor moves that you may encounter in the future.