Consideration grow non-blog organic traffic from x to y grow blog traffic from x to y 3. Conversion increase organic sales from x to y increase data capture from the blog from x to y 4. Advocacy increase shares on social mia from x to y increase the number of backlinks to the Understand your audience before you website from x to y increase testimonials from customers from x to y dmi insider tip: have one or two objectives under reach and engagement. Consideration. Conversion and advocacy. Keep it really simple to begin with. Don’t overcomplicate it. 2.
Who you are talking to and
Develop any content. You ne to understand what they ne. That requires you to build target buyer personas. You can get this type of information Hungary Telemarketing Data in google analytics (ga4) to examine who your audience is. For example. do they have and what sites are they looking at? Dmi insider tip: we often see that people are browsing career sites. So we know they’re either changing or starting their careers.
The second thing we know is that
They shop for value. That’s important because when we’re building landing pages. The value side of our messaging nes to be dial up. Once you establish who your target personas are. You ne to figure out their ne states: these can be emotive (desire or fear). Social (fomo or vanity) or logical (financial gain). From this point. You can create content to tap into those nes. Build a content marketing plan in 10 steps 3. Be relevant being relevant is the content sweet spot! It’s the intersection of what you want to talk about and what your audience wants.
